Arbitron Releases December 2002 RADAR Radio Network Ratings; 33 Radar-rated Networks Reach 75 Percent of U.S. Consumers During a Typical Week.Business Editors NEW YORK--(BUSINESS WIRE)--Dec. 16, 2002 Arbitron Arbitron (NYSE: ARB) is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences. Inc. (NYSE NYSE See: New York Stock Exchange : ARB) announced today the release of its December December: see month. 2002 RADAR(R) radio network audience report (RADAR 75) covering the period of October October: see month. 2001 - September 2002. RADAR (Radio's All Dimension Audience Research) is a radio ratings service Ratings Service A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends. that measures national radio audiences and the audience size of network radio commercials and commercials within programs aired on 33 radio networks. The measured networks are operated by ABC Radio ABC Radio is a broadcasting unit of Citadel Broadcasting Corporation.[1] ABC Radio was, from 1945 until 2007, the division of the American Broadcasting Company (ABC) focused on AM radio and FM radio broadcasting. Networks, American Urban Radio Networks American Urban Radio Networks is the result of a merger between the National Black Network, founded by Unity Broadcasting in 1973, and the Sheridan Broadcasting Network, founded in 1972 as the Mutual Black Network. The merger took place in the late 1980s. , Premiere Radio Networks Premiere Radio Networks is a radio syndication and preparation company based in the United States. It is currently the largest syndication company in the United States based on popularity of programming. and Westwood One Westwood One, Inc. (NYSE: WON) is the largest radio network in the United States based on programming quantity. It is based in the city of New York, and it is managed by CBS Radio, the radio arm of CBS Corporation. History The company was founded by Norman J. Radio Networks. The release of RADAR 75 is the third phase of the transition from telephone to diary measurement for the RADAR service. The RADAR 75 report uses 37,465 diaries and 3,212 telephone interviews, bringing the total sample up to 40,677 for the October 2001- September 2002 survey period. By the release of RADAR 76 in March 2003, RADAR reports will be based on an annual sample of 50,000 radio diaries - more than four times the original sample of 12,000 telephone respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. . Selected Audience Results from RADAR 75 (October 2001 - September 2002) During the RADAR 75 survey period, 75 percent of U.S. consumers ages 12+ and 75 percent 18+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. sought by advertisers, the commercials aired on the 33 radio networks reached: -- 76 percent of Adults 12-34 -- 78 percent of Adults 35-49 -- 71 percent of Adults 50+ In addition, network radio reaches upper-income adults. Seventy-nine percent of adults living in households earning $75,000 or more are in the network audience each week.
RADAR 75, December 2002 Network Rankings
Audience to All Commercials: Mon-Sun 6A-12M
Persons 12+/Total U.S. October 2001 - September 2002
RADAR-Rated Network Audience AQH Rank
(000) Rating
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ABC Daytime Direction Network xb 8993 3.8 1
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Westwood CNN Max Radio Network 7256 3.1 2
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ABC Morning News Radio Network xb 5594 2.4 3
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ABC Young Adult Radio Network xb 5215 2.2 4
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Premiere Morn Drv AM Network xb 5109 2.2 5
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Premiere Focus Network xb 4478 1.9 6
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Premiere Pulse Network 4410 1.9 7
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Premiere Diamond Network xb 4371 1.8 8
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Premiere Morn Drv FM Network xb 3972 1.7 9
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ABC Prime Reach Radio Network 3826 1.6 10
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Westwood Source Max Radio Network 3678 1.6 11
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American Urban Pinnacle Network xb 3594 1.5 12
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Premiere Action Network 3244 1.4 13
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Premiere Ruby Network xb 3123 1.3 14
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Westwood Blaise Radio Network xb 3092 1.3 15
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ABC Urban Advantage Network 3009 1.3 16
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ABC News/Talk Radio Network xb 2643 1.1 17
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Premiere Pearl Network 2638 1.1 18T
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Westwood Navigator Radio Network xb 2638 1.1 18T
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Premiere Emerald Network 2554 1.1 20
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ABC Advantage Radio Network 2475 1.0 21
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Premiere Sapphire Network 2443 1.0 22
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ABC Hot FM Radio Network xb 2299 1.0 23
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American Urban Renaissance Network 2254 1.0 24
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Premiere Axis Network xb 2171 0.9 25
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Westwood CBS Radio Network 1896 0.8 26
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ABC FM Connection Radio Network 1838 0.8 27
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Westwood NBC Radio Network 1821 0.8 28
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Westwood Edge Radio Network xb 1788 0.8 29
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ABC Information & Entertainment 1769 0.7 30
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Westwood NeXt Radio Network 1548 0.7 31
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Westwood WONE Radio Network 1035 0.4 32
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ABC Music Radio Network 669 0.3 33
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NOTES: See program listings for programs included in and excluded from dayparts; xb indicates no broadcasts in one or more component dayparts. For a more detailed description of each of the RADAR networks Radar Networks is a San Francisco based company developing semantic web applications for the general public[1]. The company was founded in 2003 by Nova Spivack and Kristinn R. Thórisson (co-founder). , go to http://www.arbitron.com/national_radio/radar_networks.htm. About RADAR RADAR (Radio's All Dimension Audience Research) is a national radio ratings service that measures audiences to radio commercials aired on 33 radio networks operated by ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , American Urban Radio Network, Premiere and Westwood One. RADAR 75 reflects the third phase-in of diaries into the RADAR radio listening base. By the release of RADAR 76 in March 2003, RADAR reports will be based on an annual sample of 50,000 radio diaries. About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , commonly known as webcasts. The Company is developing the Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. , a new technology for radio, TV and cable ratings. Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland Columbia is a census-designated place and planned community in Howard County, Maryland, United States. It is a suburb of Baltimore, and, to a lesser degree, Washington, DC. It began with the idea that a city could enhance its residents' quality of life. . Arbitron has approximately 800 full-time employees; its executive offices are located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Through its Scarborough Research joint venture with VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries. RADAR(R) is a registered trademark of Arbitron Inc. All product names used are trademarks or registered trademarks of their respective owners. This press release is available on the Arbitron Web site at www.arbitron.com and the KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Web site at www.kcsa.com. You may register to receive Arbitron's future press releases or to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. a complete Digital Investor Kit(TM) including press releases, regulatory filings and corporate materials by clicking on the "Digital Investor Kit" icon at www.kcsa.com. |
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