Arbitron Ranked Among FORTUNE's Top 100 Places to Work.

Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 28, 2002

Firm, In First Year of Independence, Achieves #52 Among 100 Best

Companies To Work For and #25 Among Best Companies For Women

Arbitron Inc. (NYSE: ARB) has been listed among FORTUNE's Top 100 Best Companies to Work For in 2001. From a competitive pool of 279 companies, the largest number ever to apply for this prestigious listing, Arbitron was ranked number 52 on the overall list of Best Companies and number 25 on the list of Best Companies for Women.

"We are honored to be recognized among these outstanding companies that exemplify the highest qualities of American business practices, especially since this is our first year as a independent company and the first year we've been eligible," said Steve Morris, president and chief executive officer, Arbitron Inc. "The loyalty and dedication of our talented employees are major reasons for our company's growth and success, and we are very pleased to see that they share the sense of trust and pride in our accomplishments."

Arbitron was separated from Ceridian Corporation in a reverse spin off transaction and listed on the New York Stock Exchange on March 30, 2001.

The annual list, published by FORTUNE since 1998, ranks companies that scored high on anonymous employee surveys evaluating trust in management, pride in work and the company, and on-the-job camaraderie. This year's selection process was the most competitive since the list's inception. Arbitron was one of only 20 new companies added to the list, which includes large corporations that are long-standing leaders as well as some of the nation's most innovative companies. The lists will be featured in FORTUNE's issue of February 4th and are available now at www.fortune.com .

The survey, compiled during a difficult overall economic climate, looked especially at how well the companies met current challenges and continued to provide good pay, benefits and a caring work environment. Rather than reducing staff, Arbitron increased the number of full-time employees. More importantly, the company's range of benefits is unusually broad. Arbitron offers essentially the same benefits and services to both full-time and part-time employees and their families, including same-sex domestic partners. Options include benefits tailored to nearly every life situation and need, from comprehensive healthcare to free wills. The company matches 401K contributions with $.50 on every dollar up to six percent. It also provides generous tuition assistance, childcare subsidies and emergency childcare coverage, paternity and maternity benefits, adoption benefits, eldercare coverage and consulting, and financial and legal consulting services.

"At Arbitron, we're very proud of our generous benefits programs. They underscore our view that every employee has unique personal needs. Our programs make tangible our commitment to ensure that this a great place to work for everyone," said Kathie Ross, executive vice president, Organization Effectiveness and Public Relations, Arbitron Inc.

FORTUNE was assisted in compiling the list by the Great Place to Work Institute, whose research among financial analysts has shown that publicly traded 100 Best Companies consistently outperformed major stock indices during the previous decade. Two-thirds of the scoring is based on the answers that employees give on the Great Place to Work Trust Index regarding company credibility and integrity, respect and support for employees, fairness of treatment, pride in individual and team accomplishments and sense of family within the company. In addition, the Great Place to Work Culture Audit seeks demographic data about the employee population and explores distinctive factors of the company's workplace culture, including the range and types of benefits, the effectiveness of employee communication and opportunities for professional development and personal growth. "Our employees' responses put us on these lists, and that is the most gratifying thing of all," said Morris. "Being a great place to work in their eyes is the best measure of excellence we could have."

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 750 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries.

Arbitron Webcast Ratings is a service mark of Arbitron Inc. All other names are the property of their respective owners.

This press release is available on the Arbitron Web site at www.arbitron.com and the KCSA Web site at www.kcsa.com. You may register to receive Arbitron's future press releases or to download a complete Digital Investor Kit(TM) including press releases, regulatory filings and corporate materials by clicking on the "Digital Investor Kit" icon at www.kcsa.com .