Arbitron Promotes Linda Dupree to Senior Vice President of Portable People Meter.

Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 11, 2003

Arbitron Inc. (NYSE:ARB) has promoted Linda Dupree to the new position of senior vice president, Portable People Meter (PPM).

In this new role, Ms. Dupree will devote her time solely to the development and marketing of non-ratings uses of the PPM technology. Ms. Dupree will report directly to Steve Morris, CEO and president of Arbitron.

"Linda has been an outstanding leader of our Advertiser/Agency Services division," said Steve Morris, CEO and president, Arbitron. "Given the strategic and financial value of the Marketing Panel application of PPM and the different customer base, having Linda concentrate solely on this concept will allow Arbitron to respond more quickly to the challenges and opportunities presented by the marketplace."

Ms. Dupree has been in sales and management positions with Arbitron since 1990. Most recently, Ms. Dupree held the position of senior vice president, Advertiser/ Agency Services, where she increased revenue and helped to build an exceptional sales group.

Prior to Arbitron, Ms. Dupree was held various media positions including planning supervision at Grey Advertising and field marketing management at the Stroh Brewery Company.

Ms. Dupree received her B.A. from Milsaps College.

About Arbitron

Arbitron Inc. (NYSE:ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Webcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, TV and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 800 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU Media Measurement & Information, Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.

All names used are trademarks or registered trademarks of their respective owners.

This press release is available on the Arbitron Web site at www.arbitron.com and the KCSA Web site at www.kcsa.com.