Arbitron Promotes Brad Bedford to Vice President of Asian Marketing.

Business Editors

NEW YORK--(BUSINESS WIRE)--June 26, 2000

The Arbitron Company has announced the promotion of Brad Bedford to vice president of Asian Marketing.

In his newly appointed position, Mr. Bedford will be responsible for marketing Arbitron's services to Asian countries, focusing on Japan. In the past two years, Mr. Bedford has been meeting with broadcasters and agencies throughout Asia. In addition, Mr. Bedford has hosted many groups of Japanese visitors involved in broadcasting and toured with them around the country and enhanced their understanding of American media markets.

Mr. Bedford's promotion comes after recognition of his key role in marketing Arbitron's services to Japanese clients. In addition to his new responsibilities, he will continue to manage the West Coast division of radio station services.

"Brad has an extensive and proven track record of quality service to the company," said Pierre Bouvard, executive vice president, Worldwide Media Information Services. "In his nearly 20 years with Arbitron, Brad has become one of Arbitron's best known executives throughout the media industry. Whether it's radio, records or any other media, everyone seems to know and love Brad. He is renowned as Arbitron's caring and involved goodwill ambassador to the industry. Many media leaders have told us that because of Brad, Arbitron's image has improved. He is truly one of Arbitron's most treasured senior executives. It only made sense to use Brad's incredible people skills in a country such as Japan, where trusting relationships are the foundation of any successful business venture."

Mr. Bedford was instrumental in The Arbitron Company being selected by the National Association of Commercial Broadcasters in Japan (NAB-J) to conduct a study of the Japanese consumer: Media Targeting 2000-Japan. The NAB-J formally presented the study in Tokyo and Osaka during the first week of June and it was enthusiastically received by some 1,000 broadcasters, advertisers and advertising agencies (The English language version of the study is available at http://mt2000japan.arbitron.com).

This landmark study, which profiled the Japanese consumers and their media consumption, is similar to one conducted by Arbitron in the United States in 1995. Mr. Bedford worked collaboratively with Japanese broadcasters to ensure that all aspects of the research were suitable to the Japanese marketplace. He supervised the design and fielding of the report, including building the structure of the questionnaire as well as the sample and execution of the analysis.

A 19-year veteran of Arbitron, Mr. Bedford began his career as a salesperson in Arbitron's Chicago office. Prior to Arbitron, he worked as a general manager at WCBN-FM in Ann Arbor while studying Communications and Sociology at University of Michigan. He has also worked in New York at WNBC Radio as assistant to the program director and at WABC TV as an associate producer. Mr. Bedford graduated from the University of Michigan at Ann Arbor with a degree in Communications and Psychology.

About Arbitron

Arbitron is an international media and marketing research firm serving broadcasters, cable companies, advertisers and advertising agencies in the United States and Europe. Arbitron measures local U.S. radio audiences, and develops qualitative measures of local U.S. consumers through RetailDirect(R) and through Scarborough Research, a joint venture of Arbitron and VNU Marketing Information Services. In the United Kingdom and Europe, Continental Research provides media, advertising, financial and telecommunications research. Arbitron Cable provides systems, services and solutions for the cable industry. Arbitron Internet Information Services provides survey research, consulting and methodological services including InfoStream(SM), America's first Webcast ratings service.

Arbitron is a Ceridian company. Ceridian Corporation (www.ceridian.com) is a leading information services company that serves the human resources, transportation and media information markets. Ceridian's human resources businesses offer HR/benefits solutions that support organizations' complete employment life cycle and maximize their investment in people. Its Comdata business is a provider of transaction processing and information services to the transportation and other industries, and its media services business, Arbitron, is a research company serving the media industry.

InfoStream and RetailDirect are marks of The Arbitron Company.

This press release is available on the KCSA Web site at www.kcsa.com.

Editors Note:

In 1999, the National Association of Japanese Broadcasters selected Arbitron to conduct extensive consultation and collaboration to assure that all aspects of the research--from the survey methodology to the design of the questionnaire--suited the Japanese marketplace. A pilot test study was also conducted in the field before the full study was undertaken.

The data from this study are available from Arbitron's Web site in both Japanese and English for anyone wanting a better understanding of the Japanese media market. The Media Targeting 2000-Japan study can be directly accessed on the Internet at http://mt2000japan.arbitron.com.