Arbitron Presents Ways to Use Portable People Meter Data for Enhanced Radio, Marketing and Advertiser Strategies.

Business Editors

NEW YORK--(BUSINESS WIRE)--June 15, 2003

Company's Electronic Audience Measurement System to be

Featured at International WAM Research Conference

An Australian consultant to Arbitron Inc. (NYSE: ARB) will discuss the ways different countries can apply results from the Portable People Meter system, an electronic method of audience measurement, to radio programming, marketing and advertiser strategies.

David Rogerson, managing director of Strategic Media Solutions and Arbitron's consultant for Asia-Pacific Rim, will present "Programming and Marketing in a PPM World" at the Worldwide Audience Measurement (WAM) conference today in Los Angeles, Calif. Mr. Rogerson will discuss how the richness of the audience data and the insights provided by the PPM system are expected to impact radio.

"Electronic measurement will change some of the paradigms we have operated under in radio programming," said Mr. Rogerson. "With the daily data gathered by the PPM, we can see how contests, global news and local critical events affect listenership, and better determine how to adjust programming to increase audiences. An added benefit is the ability for advertisers to maximize opportunities to specifically target their message."

The WAM conference is organized by ESOMAR (the World Association of Research Professionals) and ARF (Advertising Research Foundation). It draws hundreds of researchers and media specialists from around the world to discuss the latest industry topics concerning radio, television, print, online and outdoor audience measurement.

About the Portable People Meter

The Portable People Meter system is a unique audience measurement system that gathers what consumers listen to on the radio and the Internet as well as what consumers watch on Free-To-Air and subscription television. Consumers wear a small, cell phone-sized meter throughout the day. The meter detects and collects data that identifies the source of inaudible identification codes that can be embedded in the audio portion of any transmission. The PPM technology has been tested in a dozen countries and is being deployed for commercial use today in Canada and Belgium.

About Strategic Media Solutions

Founded in 1997, Strategic Media Solutions is a program, marketing and research based consultancy business providing services to the media and communications industries in the Asia-Pacific Rim. The company also holds the worldwide trademark to its own Australian-developed "Groups On Line"(TM) research, which enables clients to conduct qualitative research with respondents via the Internet.

Past and present clients cover a wide range of areas including ABC Radio, Austereo, DMG Radio, Music Country Cable TV, RG Capital, The Australian Broadcasting Authority, MORE-FM Group New Zealand, The Australia Council and The Australia Recording Industry Association.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Internet Broadcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, television and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 825 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes" or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which Arbitron has derived from information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include whether we will be able to:

-- renew contracts with large customers as they expire;

-- successfully execute our business strategies, including timely

implementation of our Portable People Meter and our

MeasureCast Ratings services, as well as expansion of

international operations;

-- effectively manage the impact of further consolidation in the

radio industry;

-- keep up with rapidly changing technological needs of our

customer base, including creating new products and services

that meet these needs; and

-- successfully manage the impact on our business of any economic

downturn generally and in the advertising market in

particular, and the impact on costs of data collection due to

privacy concerns.

Additional important factors known to Arbitron that could cause forward-looking statements to turn out to be incorrect are identified and discussed from time to time in Arbitron's filings with the Securities and Exchange Commission, including in particular the risk factors discussed under the caption "ITEM 1. BUSINESS - Business Risks" in our Annual Report on Form 10-K.

The forward-looking statements contained in this document speak only as of the date of this release, and Arbitron undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.