Arbitron Names Bob Patchen as Chief Research Officer; New Position to Oversee All Aspects of Domestic and International Survey Research Including New Techniques beyond the Diary and the Portable People Meter.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Arbitron Inc. (NYSE NYSE See: New York Stock Exchange : ARB) today announced that Robert H. Patchen has been appointed to the newly created position of chief research officer, reporting to Owen Charlebois, president, U. S. Media Services. In his new role, Mr. Patchen will lead all of Arbitron's research efforts worldwide. He will be responsible for improving the performance of the radio diary used in the company's current ratings services; managing the research strategies for deploying the Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. (PPM(SM)) as a media and marketing research tool; and identifying and testing additional cutting-edge alternatives to current survey techniques. Mr. Patchen will continue to work in Arbitron's research and technology center in Columbia, Maryland, where he will oversee a team of more than 30 research professionals, including statisticians, demographers and experts in survey methodology. "Bob's industry and technical knowledge, along with his leadership skills, make him the ideal person to fill this new role," said Owen Charlebois, president, U. S. Media Services, Arbitron Inc. "In addition, Bob brings a strategic and business perspective to the research challenges that the industry is facing. Bob also shares my personal philosophy of working collaboratively with broadcasters, agencies and advertisers as well as industry research organizations including COLRAM COLRAM Committee on Local Radio Audience Measurement , the 4As, the Advertising Research Foundation and the Media Rating Council." Most recently, Mr. Patchen was vice president of Research Standards and Practices for Arbitron. In that role since 1998, he was responsible for supervising all aspects of the PPM and International research programs. Mr. Patchen joined Arbitron in 1986 as a senior project leader, Methods Research. In 1988, he was promoted to manager of Diary Methods and led a wide variety of projects aimed at improving data quality and response rates in the Arbitron radio and television diary services. In 1993, his management role was expanded to cover both diary and electronic system research, including the Arbitron set-top television meter and the very first Portable People Meter tests with consumers. In 1996, he was promoted to director of Research with additional responsibilities covering the Customer Analysis and Demography departments. Prior to joining Arbitron, Mr. Patchen was a senior research analyst and project director at Westat Inc., one of the largest and most widely respected survey research companies in the world. While at Westat, he worked on a wide range of major national surveys for U.S. federal government clients. He also worked at the U.S. Department of Labor, where he analyzed outcome statistics for employment and training programs. Mr. Patchen earned a B.A. degree in sociology from the University of Maryland University of Maryland can refer to:
He is an active participant in the American Association for Public Opinion Research The American Association for Public Opinion Research (AAPOR) is the leading professional organization of public opinion and survey research professionals in the U.S., with 1,900 members from academia, media, government, the non-profit sector and private industry. (AAPOR AAPOR American Association for Public Opinion Research ), the Advertising Research Foundation (ARF), and European Society for Opinion and Marketing Research The European Society for Opinion and Marketing Research (ESOMAR) is a world body of market research professionals and organizations to enable better research in markets, consumers and socities. ESOMAR was founded in 1948 as a regional association within Europe. (ESOMAR ESOMAR World Association of Opinion and Marketing Research Professionals (formerly European Society for Opinion and Marketing Research) ), among other research professional associations. Mr. Patchen resides in Bethesda, Maryland with his wife, Ronna Cook and daughter, Jenna Patchen. About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has also developed the Portable People Meter (PPM), a new technology for media and marketing research. Arbitron's marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Arbitron has approximately 1,700 employees; its executive offices are located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Through its Scarborough Research joint venture with VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User , Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries. PPM(SM)is a service mark of Arbitron Inc. |
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