Arbitron Inc. Chief Financial Officer Adopts 10b5-1 Trading Plan.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Arbitron Inc. (NYSE NYSE See: New York Stock Exchange : ARB) announced today that Sean Creamer, executive vice president, Finance and Planning, and chief financial officer, has established a new stock trading plan in accordance with guidelines specified under Rule 10b5-1 of the Securities Exchange Act of 1934. Mr. Creamer is establishing this plan for tax planning Tax planning Devising strategies throughout the year in order to minimize tax liability, for example, by choosing a tax filing status that is most beneficial to the taxpayer. purposes. Under the terms of the plan, an authorized broker will sell shares of Arbitron stock at quarterly intervals beginning in March 2007. The plan covers the sale of the number of shares of Arbitron stock necessary to satisfy the tax liability resulting from the vesting of 4.250 shares of restricted stock during the term of the plan. This plan is scheduled to terminate on December 31, 2007. This plan was adopted during an authorized trading period and when Mr. Creamer was not in possession of material, non-public information. A third-party broker will administer Mr. Creamer's stock trading plan. All trades for executive officers of Arbitron Inc. will be publicly reported on Forms 144 and Forms 4, which are filed with the Securities and Exchange Commission. About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has also developed the Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. (TM)system, a new technology for media and marketing research. Arbitron's marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Arbitron has approximately 1,800 employees; its executive offices are located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Through its Scarborough Research joint venture with VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User , Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries. Portable People Meter is a mark of Arbitron Inc. |
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