Arbitron Inc. Chief Executive Adopts 10b5-1 Trading Plan.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Arbitron Inc. (NYSE NYSE See: New York Stock Exchange : ARB) announced today that Stephen B. Morris, president and chief executive officer, has established a new stock trading plan in accordance with guidelines specified under Rule 10b5-1 of the Securities Exchange Act of 1934. Mr. Morris is establishing this plan to diversify his investment portfolio in an orderly, prearranged pre·ar·range tr.v. pre·ar·ranged, pre·ar·rang·ing, pre·ar·rang·es To arrange in advance. pre manner and to facilitate payment of taxes. This new plan replaces an existing stock trading plan dated as of December 20, 2005. Under the terms of the plan, Mr. Morris will conduct cashless exercises of options to purchase 77,689 shares of Arbitron stock and conduct sales of such shares over a period of 12 months, which a broker is authorized to execute at monthly intervals beginning in December 2006. These options are from grants that will expire on October 22, 2007 and October 21, 2008. In January 2007, the plan also calls for Mr. Morris to sell 4,850 shares from a restricted stock grant of March 1, 2006 in order to pay taxes resulting from the December 31, 2006 vesting of 12,125 restricted shares. This plan is scheduled to terminate on the earlier to occur of November 30, 2007 or the sale of 82,539 shares. This plan was adopted during an authorized trading period and when Mr. Morris was not in possession of material, non-public information. A third-party broker will administer Mr. Morris' stock trading plan. All trades for executive officers of Arbitron Inc. will be publicly reported on Forms 144 and Forms 4, which are filed with the Securities and Exchange Commission. About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has also developed the Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. (PPM), a new technology for media and marketing research. Arbitron's marketing and business units are supported by its research and technology organization, located in Columbia, Maryland Columbia is a census-designated place and planned community in Howard County, Maryland, United States. It is a suburb of Baltimore, and, to a lesser degree, Washington, DC. It began with the idea that a city could enhance its residents' quality of life. . Arbitron has approximately 1,800 employees; its executive offices are located in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . Through its Scarborough Research joint venture with VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User , Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries. |
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