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Arbitron Inc. Acquires Marketing Resources Plus from VNU.



Business Editors

NEW YORK--(BUSINESS WIRE)--March 11, 2004

Indianapolis-Based Firm Is a Leading Provider of Media Buying

Software Systems to Local and Regional Advertising Agencies

Arbitron Inc. (NYSE NYSE

See: New York Stock Exchange
:ARB) announced today that it has acquired Marketing Resources Plus (MRP (Material Requirements Planning) An information system that determines what assemblies must be built and what materials must be procured in order to build a unit of equipment by a certain date. ) from Interactive Market Systems, Inc., part of the VNU VNU Volontaires des Nations Unies (French)
VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch)
VNU Virtual Network User
 Media Measurement & Information Group, for $8.9 million in cash.

Based in Indianapolis, Marketing Resources Plus is a leading provider of media buying software systems to local and regional advertising agencies for broadcast and print media. The company develops, markets and supports a suite of software services used by more than 800 agencies and advertisers across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. .

"Marketing Resources Plus and its suite of software are a perfect complement to Arbitron and our current portfolio of software services," said Steve Morris Steve 'Slippery' Morris was an Australian rugby League footballer.

A halfback, Morris played for the Dapto club. In the 1978 season he gained selection in the New South Wales Country Rugby League side and was then chosen to represent Australia, making Morris the last player
, president and chief executive officer, Arbitron Inc. "By combining the talent and resources of both organizations, Arbitron will be better able to develop new software solutions, based on a common platform, that will give our agency and station customers a seamless, electronic buy-sell process."

"This acquisition allows Arbitron to create new applications that combine the sophisticated multimedia buying capabilities available in MRP's SmartPlus(R) with the powerful research features currently in Arbitron's TAPSCAN(R) and Media Professional(SM) software," said Carol Hanley, senior vice president, Advertiser/Agency Services, Arbitron Inc. "The new systems we envision for the future will help improve the effectiveness of the millions of dollars in local market advertising that is planned and placed using MRP software."

"The local and regional agencies are ready for a breakthrough in media buying software that enables them to operate more efficiently and gives them the opportunity to differentiate themselves competitively," said Rochelle Sandberg, vice president, Client Services, Marketing Resources Plus. "This acquisition combines the resources of two businesses into a single organization that is committed to take media buying software to the next level."

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company is developing the Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. , a new technology for radio, television and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland Columbia is a census-designated place and planned community in Howard County, Maryland, United States. It is a suburb of Baltimore, and, to a lesser degree, Washington, DC. It began with the idea that a city could enhance its residents' quality of life. . Arbitron has approximately 850 full-time employees; its executive offices are located in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

Through its Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, cable, magazine, newspaper, outdoor and online industries.

SmartPlus(R) and Media Professional(SM) are marks of Arbitron Inc. TAPSCAN(R) is a registered mark of TAPSCAN Inc., used under license. All product names used are trademarks or registered trademarks of their respective owners.

This press release is available on the Arbitron Web site at www.arbitron.com and the KCSA KCSA Krannert Center Student Association
KCSA Kentucky Crushed Stone Association (Frankfort, KY)
KCSA Kyiv City State Administration
KCSA Kalamazoo Christian School Association
KCSA Kentucky-Canadian Studies Association
 Web site at www.kcsa.com. You may register to receive Arbitron's future press releases or to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  a complete Digital Investor Kit(TM) including press releases, regulatory filings and corporate materials by clicking on the "Digital Investor Kit" icon at www.kcsa.com.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The statements regarding Arbitron in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes" or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which Arbitron has derived from information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include whether we will be able to:

-- renew contracts with large customers as they expire expire /ex·pire/ (ek-spi´er)
1. to exhale.

2. to die.


ex·pire
v.
1. To breathe one's last breath; die.

2. To exhale.
;

-- successfully execute our business strategies, including timely

implementation of our Portable People Meter services, as well

as expansion of international operations Internal Operations (I.O., IO or I/O) is a fictional American Intelligence Agency in Wildstorm comics. It was originally called International Operations. I.O. first appeared in WildC.A.T.S. volume 1 #1 (August, 1992) and was created by Brandon Choi and Jim Lee. ;

-- effectively manage the impact of further consolidation in the

radio industry;

-- keep up with rapidly changing technological needs of our

customer base, including creating new products and services

that meet these needs; and

-- successfully manage the impact on our business of any economic

downturn generally and in the advertising market in

particular;

-- successfully manage the impact on costs of data collection due

to privacy concerns and/or government regulations.

Additional important factors known to Arbitron that could cause forward-looking statements to turn out to be incorrect are identified and discussed from time to time in Arbitron's filings with the Securities and Exchange Commission, including in particular the risk factors discussed under the caption "ITEM 1. BUSINESS - Business Risks" in our Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
.

The forward-looking statements contained in this document speak only as of the date of this release, and Arbitron undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 11, 2004
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