Arbitron Appoints Sam Millstone Vice President, Finance.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 28, 2003

Arbitron Inc. (NYSE: ARB) announced today the appointment of Sam Millstone, 39, to the new position of vice president, Finance, reporting to William Walsh, chief financial officer.

"Sam Millstone's distinguished track record in financial management will be a great asset to us," said Mr. Walsh. "His outstanding operational and business talents will enhance the financial planning and business development capabilities of Arbitron."

As the vice president, Finance, Mr. Millstone is responsible for the Financial Planning & Analysis and Contract Administration groups. Mr. Millstone will oversee financial forecasting and analysis for the company as well as play a key role in providing business and financial support to all of Arbitron's businesses.

Mr. Millstone joins Arbitron from Marriott International, where he held the position of senior vice president, Lodging Finance and Business Development. Prior to Marriott International, Mr. Millstone held financial management positions at CBS, Columbia Pictures, Sony Music Entertainment, Burson-Marsteller and National Geographic Television.

Mr. Millstone received his M.B.A. in finance and accounting from the University of Chicago Graduate School of Business. He also graduated magna cum laude from Duke University with a B.A. in economics and computer science.

About Arbitron

Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Internet Broadcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter, a new technology for radio, television and cable ratings.

Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron has approximately 825 full-time employees; its executive offices are located in New York City.

Through its Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes" or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which Arbitron has derived from information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include whether we will be able to:

-- renew contracts with large customers as they expire;

-- successfully execute our business strategies, including timely

implementation of our Portable People Meter and our

MeasureCast Ratings services, as well as expansion of

international operations;

-- effectively manage the impact of further consolidation in the

radio industry;

-- keep up with rapidly changing technological needs of our

customer base, including creating new products and services

that meet these needs; and

-- successfully manage the impact on our business of any economic

downturn generally and in the advertising market in

particular, and the impact on costs of data collection due to

privacy concerns.

Additional important factors known to Arbitron that could cause forward-looking statements to turn out to be incorrect are identified and discussed from time to time in Arbitron's filings with the Securities and Exchange Commission, including in particular the risk factors discussed under the caption "ITEM 1. BUSINESS - Business Risks" in our Annual Report on Form 10-K.

The forward-looking statements contained in this document speak only as of the date of this release, and Arbitron undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.