Arbitron And TNS Media Intelligence/CMR Sign Marketing Agreement; Arbitron Will License TNSMI/CMR's Spot TV Ad Tracking Data to Its Regional and Local Agency Customers.Business Editors NEW YORK--(BUSINESS WIRE)--Nov. 10, 2003 Arbitron Arbitron (NYSE: ARB) is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences. Inc. (NYSE NYSE See: New York Stock Exchange : ARB) and TNS TNS transcutaneous neural stimulation. Media Intelligence/CMR have signed a marketing agreement to provide TNSMI/CMR's spot television advertising tracking data to Arbitron's regional and local advertising agency customers. Arbitron's TAPSCAN(R) Software Suite now includes Market Analysis, a new service that will enable agencies to process TNSMI/CMR's spot TV ad tracking data. Arbitron is the only company authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: to license TNSMI/CMR local TV intelligence to regional and local advertising agency clients. TNS Media Intelligence/CMR is a leading provider of strategic advertising and marketing information to advertisers, ad agencies and media properties. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of more than 1.9 million brands spanning 20 media. TNSMI/CMR's spot TV data are important to clients seeking timely, comprehensive information on the local television marketplace. Arbitron's Advertiser/Agency Services division provides multimedia planning and buying software and services as well as audience measurement information to more than 3,000 national advertising agencies and advertisers. This agreement will enable Arbitron's regional and local agency customers to get even greater value from the company's rich TAPSCAN software, which provides agencies with the tools that they need for market research, media planning and scheduling, and post analysis. Market Analysis reports on 100 local TV markets will be provided to subscribers monthly. Agencies can subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; the entire TAPSCAN Software Suite, the Market Analysis service alone or TAPSCAN alone without the Market Analysis feature. Arbitron will provide live instructor-led training over the Web and other training options to Market Analysis subscribers. More information about Market Analysis can be found at Arbitron's Web site at http://www.arbitron.com/ad_agencies/marketanalysis.htm. Customer Benefits "As a leader in local market media services, we believe our customers will benefit greatly from TNSMI/CMR's ad monitoring capabilities," said Carol Hanley, senior vice president of sales for Arbitron's Advertiser/Agency Services. "Now our customers in regional and local markets will have the means to track spot TV spending and audience delivery for competing brands; quickly identify competitive opportunities; monitor the effectiveness of their ad buying; and prepare compelling presentations to get new business." "This marketing alliance brings together two of the industry's foremost information providers-TNS Media Intelligence/CMR and Arbitron," said George Shababb, senior vice president, Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and Business Development, TNSMI/CMR. "Having TNS Media Intelligence/CMR spot TV data integrated into Arbitron's Market Analysis application, allows us to offer critically important spot television intelligence to a wider base of regional and local agencies." About TNS Media Intelligence/CMR TNS Media Intelligence/CMR is the leading provider of strategic advertising and marketing information-across media, brand, industry and market. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of more than 1.9 million brands spanning 20 media. TNS Media Intelligence/CMR is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains sales locations in major markets throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Within the TNS organization, TNS Media Intelligence/CMR is a key member of the media intelligence sector-dedicated to providing worldwide tracking, analysis, evaluation and consultative services for the media and marketing communities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit www.tnsmi-cmr.com. About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Broadcast Services measures the audiences of audio and video content on the Internet, commonly known as webcasts. The Company is developing the Portable People Meter The Portable People Meter (sometimes mistakenly "Personal People Meter") or PPM, is a device developed by Arbitron to measure how many people are listening (or at least exposed) to individual radio stations and television stations, including cable TV. , a new technology for radio, television and cable ratings. Arbitron's marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland Columbia is a census-designated place and planned community in Howard County, Maryland, United States. It is a suburb of Baltimore, and, to a lesser degree, Washington, DC. It began with the idea that a city could enhance its residents' quality of life. . Arbitron has approximately 825 full-time employees; its executive offices are located in New York City. Through its Scarborough Research joint venture with VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User , Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper, outdoor and online industries. TAPSCAN(R) is a registered mark of TAPSCAN Inc., used under license. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. The statements regarding Arbitron in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes" or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which Arbitron has derived from information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include whether we will be able to: -- renew all or part of contracts with large customers as they expire expire /ex·pire/ (ek-spi´er) 1. to exhale. 2. to die. ex·pire v. 1. To breathe one's last breath; die. 2. To exhale. ; -- successfully execute our business strategies, including timely implementation of our Portable People Meter services, as well as expansion of international operations; -- effectively manage the impact of further consolidation in the radio industry; -- keep up with rapidly changing technological needs of our customer base, including creating new products and services that meet these needs; -- successfully manage the impact on our business of any economic downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. generally and in the advertising market; and -- successfully manage the impact on costs of data collection due to privacy concerns and/or government regulations. Additional important factors known to Arbitron that could cause forward-looking statements to turn out to be incorrect are identified and discussed from time to time in Arbitron's filings with the Securities and Exchange Commission, including in particular the risk factors discussed under the caption "ITEM 1. BUSINESS - Business Risks" in our Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. . The forward-looking statements contained in this document speak only as of the date hereof here·of adv. Of this. hereof Adverb Formal or law of or concerning this Adv. 1. hereof - of or concerning this; "the twigs hereof are physic" , and Arbitron undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion