Arbitron Acquires Radio, Agency and International Businesses of Tapscan, Inc.NEW YORK--(BUSINESS WIRE)--May 5, 1998--The Arbitron Arbitron (NYSE: ARB) is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences. Company announced today that it has purchased the radio station, advertiser/agency and international assets of Tapscan, Inc., a Birmingham Birmingham, cities, United States Birmingham (bûr`mĭnghăm') 1 City (1990 pop. 265,968), seat of Jefferson co., N central Ala., in the Jones Valley near the southern end of the Appalachian system; founded and inc. , Alabama-based developer of software for broadcasters, agencies and advertisers. Revenue in 1997 for these portions of Tapscan's business was approximately $10 million. Terms of the transaction were not disclosed. Tapscan retains its software applications for television stations and cable systems along with the organization that develops, supports and markets these applications to the television station and cable marketplace. Under the agreement, Arbitron acquires the current software applications of Tapscan that are marketed to U.S. radio stations, to advertisers and advertising agencies and to the international media marketplace (which includes software for television stations and cable systems overseas). Arbitron also acquires the applications that are currently under development for these market segments, the software development organization that writes these applications and the sales and customer service groups that market and support them. Arbitron will form a new division, Tapscan Worldwide, to be headed by Drew Simpson Simp·son , Sir James Young 1811-1870. British obstetrician and a founder of gynecology. He is also known for introducing the use of chloroform as an anesthetic. who has been named vice president, general manager. Mr. Simpson has been the head of the international division of Tapscan. The new division, which will be based in Birmingham, will become the desktop software development and customer support organization for Arbitron. Jim Christian Jim Christian is the head men's basketball coach at Kent State University. He took over the position vacated by Stan Heath in 2002. • • , who will continue as the chief executive officer of Tapscan Inc., will play a major role in the development of the Tapscan Worldwide software. Mr. Christian Christian flees the City of Destruction. [Br. Lit.: Pilgrim’s Progress] See : Escape Christian travels to Celestial City with cumbrous burden on back. [Br. Lit. will also have a role in the creation of a new generation of Arbitron software services aimed at the station and agency marketplace around the world. "Tapscan is a company that is as skilled at developing and marketing media software as Arbitron is at surveying consumers about their media, product purchase and retail behavior," said Stephen Morris
Stephen Morris (born Stephen Paul David Morris, 28 October 1957 in Macclesfield, Cheshire, England) is a musician in the Manchester based , president of Arbitron. "Having the resources of both organizations working together toward the same strategic objectives has tremendous advantages for Arbitron and for our customers. Arbitron will be able to improve more quickly the services we offer our current clients and to expand more rapidly into new segments of the U.S. and global media marketplace." "This is a great moment for me personally and for the talented staff of Tapscan Worldwide," said Jim Christian. "It's a chance to work with the best media data in the world and a chance to deliver great new products and services to many thousands of stations and agencies. We're all proud and excited to be part of this great team." Tapscan, Inc., a Birmingham, Alabama-based developer of software for broadcasters, advertising agencies and advertisers, is generally credited with creating the ratings analysis software genre for microcomputers, beginning over fifteen years ago at the dawn of the PC era. The company also introduced the first respondent-based qualitative system, and the first mixed-media system. Now, with over 4,000 product installations worldwide, Tapscan software systems play a significant role in facilitating thousands of media-related transactions every day. Arbitron is an international media and marketing research firm serving broadcasters, advertisers and advertising agencies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe. Arbitron measures local U.S. radio audiences, and develops qualitative measures of local U.S. consumers through RetailDirect and through Scarborough Research, a joint venture of Arbitron and VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information Services See Information Systems. . In the United Kingdom and Europe, Continental Research, a unit of Arbitron, provides media, advertising, financial and telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. research. Arbitron NewMedia provides survey research, consulting and methodological services to the cable, direct broadcast satellite, telecommunications, on-line and new media industries. Arbitron is a Ceridian company. Ceridian Corporation is a leading information services company that serves the human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , transportation, and electronic media markets. Its businesses include Ceridian Employer Services, a leading provider of human resources management systems and payroll and tax filing services; Comdata Corporation, a leader in transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. and information services for the transportation industry; and The Arbitron Company, a leading international media and marketing research company. -0- This press release is available on the KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Worldwide web site at www.kcsa.com CONTACT: Daisy Okas/Henry P. Feintuch/Suzanne Sullivan KCSA WORLDWIDE (212) 896-1216/896-1212/896-1221 (212) 338-9558 (fax) kcsa@aol.com (e-mail) or Thom Mocarsky The Arbitron Company (212) 887-1314 or Lucius Stone TAPSCAN, Inc. (205) 987-7456 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion