Arbitron/Edison Media Research Study Shows One-Third of Americans With Home Internet Access Are Willing to Give Up Television Instead of the Internet.

Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 30, 2001

'Streamies' Even More Willing to Get Rid of Television and

Keep Home Internet Access 

One-third of Americans with Internet access at home would give up television if forced to choose between television and the Internet, according to a new Arbitron/Edison Media Research Internet Study.

Additionally, `streamies' - those who have ever listened to or viewed streaming media online - are more likely to choose to get rid of television (41 percent). Streamies who listened to or viewed streaming media in the past week were equally as willing to give up television (47 percent) and home Internet access (47 percent) (see attached chart).

"Since Internet access is a relatively new phenomenon, it is amazing that one-third of Americans with Internet access at home would be more willing to give up the long established medium of television," said, Bill Rose, vice president and general manager, Arbitron Webcast Ratings.

"When measured on a monthly and weekly basis, streamies are more evenly divided between the choice of giving up television or home Internet access," said Larry Rosin, president, Edison Media Research. "Our survey shows evidence that streamies are more sophisticated users of Internet technology and rely on it more for entertainment, work and news."

The study also found that Americans between the ages of 12 and 24 are more apt to give up television (47 percent) than the Internet; where as, over two-thirds (67 percent) of Americans 25 years and older would rather forgo having Internet access at home than give up television.

These facts are a preview of the findings in the upcoming `Arbitron/Edison Media Research Internet VI: Streaming at a Crossroads.' The full study will be released at the Radio Advertising Bureau's 2001 conference in Dallas, Texas on February 2, 2001. Since 1998, Arbitron and Edison have conducted six groundbreaking studies of streaming media, one every six months.

The findings reported here are based on a January 2001 survey. The study, by Edison Media Research, consists of 1,356 `at-home Web users' telephone interviews of Arbitron's Winter 2000 radio diary keepers. The diary-based sample was drawn as a national random sample of persons over the age of 12.

For more information on the Arbitron /Edison Media Research study, contact Arbitron Internet Information Services, 9705 Patuxent Woods Drive, Columbia, MD 21046; telephone [phone].

About Edison Media Research

Edison Media Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Media Research is the fastest growing market research company in America over the past five years according to Advertising Age. Edison Media Research works with many of the largest Radio Ownership Groups and also conducts strategic and perceptual research for a broad array of companies including AOL, Yahoo!, CBS, CNN,

Entertainment Weekly, The Golf Channel, Court TV, Island Records, Maverick Records, The Cleveland Cavaliers, The Orlando Magic, Princeton University, Sony Music, The Blackstone Group and Time-Life Music. Edison Media Research also conducts research for successful radio stations in South America, Canada, and Europe. For more information about Edison Media Research contact Jason Hollins, Edison Media Research 6 West Cliff Street, Somerville, NJ 08876; telephone [phone] or visit: www.edisonresearch.com.

About The Arbitron Company

The Arbitron Company is an international media and marketing research firm providing services to broadcasters, advertisers and advertising agencies in the United States, Europe, Japan and Mexico. In the United States, Arbitron measures local radio audiences, and develops qualitative measures of local consumers through RetailDirect(R) and through Scarborough Research, a joint venture of The Arbitron Company and VNU Marketing Information. Arbitron Webcast Ratings measures audiences of Internet audio and video webcast channels. TAPSCAN WORLDWIDE(R) offers a host of software services that simplify both data and analysis and the buy/sell process. In the United Kingdom and Europe, Continental Research conducts market research in the media, financial and telecommunications and advertising arenas.

Arbitron is a division of Ceridian Corporation. Ceridian Corporation (www.ceridian.com) is a leading information services company that serves the human resources, transportation and media information markets. Ceridian's human resources businesses offer HR/benefits solutions that support organizations' complete employment life cycle and maximize their investment in people. Its Comdata business is a provider of transaction processing and information services to the transportation and other industries, and its media services business, Arbitron, is a research company serving the media industry.

In July 2000, Ceridian Corporation announced its intention to separate into two publicly-traded companies, Ceridian Corporation and Arbitron Inc. The transaction is expected to be completed in early 2001.

Arbitron/Edison Media Research Internet VI:

Streaming at a Crossroads

"If you had to choose between giving up all of the televisions in your home or giving up your Internet access at home, which would you rather give up first?"(a) ((a) Asked to Americans 12+ with Internet access at home)

         Total     Streamies (Ever)     Streamies (Weekly)

TV        33%           41%                    47%
Internet  62%           54%                    47%
DK/NA(b)   5%            5%                     6%

          Age       Age      Age      Age     Age     Age
         12-24      25+     25-34    35-44   45-54    55+

TV        47%       28%      33%      28%     27%     23%
Internet  50%       67%      64%      69%     65%     67%
DK/NA(b)   3%        5%       3%       3%      8%     10%

(b) DK/NA references respondents that answered `don't know' or had 'no answer.'

All product names used are trademarks or registered trademarks of their respective owners.

This press release is available on the Arbitron Web site at www.arbitron.com and the KCSA Web site at www.kcsa.com.