Arasan Chip Systems Goes Green at the 2007 DAC Conference in San Diego to Reduce CO2 Emissions by an Estimated 26,000 Pounds Per Year.

Arasan to Give Away Energy Conserving Compact Fluorescent Light Bulbs to Demo Viewers

SAN JOSE, Calif. -- Arasan Chip Systems, Inc. ("Arasan"), a leading supplier of reusable Intellectual Property (IP) cores, software, and associated design services, today announced that it is going to give away energy conserving Compact Flash Light (CLF) bulbs to show attendees who view their hardware demos at the 44th Design Automation Conference in San Diego (Booth 1272). Arasan decided to forgo the usual marketing giveaways and provide DAC goers something to use in the home to help conserve. By simply changing incandescent bulbs to CFL bulbs reduces energy consumption and provides energy demand relief to coal burning power plants thus reducing carbon emissions. Join us at DAC and join in the spirit of applying your engineering talent to creating energy efficient products and conserving at the same time.

"Our focus is to provide low-power IP for the mobile market. We believe engineering design creativity coupled with conservation will provide the best solution to our energy needs," said Kevin Walsh, Vice President of Marketing for Arasan. "The DAC community is all about creating new products, many with a low power profile. By giving away a product that conserves power, we want to bring attention to what everyone can do to help address global energy needs."

Arasan will be giving away 500 bulbs with a lifetime CO2 emissions saving of 268,524 lbs over a 10 year life cycle. This is equivalent to removing 23 cars from the road for one year. These numbers come from the energy savings calculator developed by the U.S. EPA and U.S. DOE and serve only as an estimate.

Total Technology Solution

Arasan provides a Total Technology Solution to all its licensees including IP source code, a test environment, sample device drivers, synthesis scripts, and complete technical documentation. The Total Technology Solution also includes optional Product Design Development tools like the Hardware Validation Platform and Software targeted for Linux. Custom bus integration services are offered to integrate the IP in a customer specific manner.

Arasan's Validation Platform is a stand-alone board with used for compliance testing of as well as prototyping, including driver development. The Validation Platform is the easiest way to prototype and to demonstrate compliance for customers. The Platform is available for purchase.

About Arasan

Arasan Chip Systems Inc. founded in 1995, is a leading supplier of Reusable Intellectual Property (IP's) cores, semiconductors and electronic design services. Arasan's product portfolio is focused on Bus Interfaces and includes IP's for USB 1.1 & 2.0, PCI, SDIO and CE-ATA technologies. Arasan's products and services enable businesses to develop and leverage product design and development. Arasan Chip Systems has been an executive member of SD Card Association since 2001, MMCA since 2003, CE-ATA and MIPI since 2004. Arasan is headquartered in San Jose, California, with design centers in India and support options available in Taiwan, China & Europe.

Visit: www.arasan.com for more product information.

Arasan, and the Arasan Logo, are trademarks or trademarks of Arasan. SDIO, CE-ATA, USB, PCI, MMCA, MIPI, are all trademarks of their respective organizations.

Arasan Chip Systems, Inc.

1150 N. First Street. Suite 210

San Jose CA 95112 USA