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Araldica Announces Increased Sales of Its Super City Gourmet Subsidiary.


NEW ROCHELLE New Rochelle (rōshĕl`), city (1990 pop. 67,625), Westchester co., SE N.Y., on Long Island Sound; settled by Huguenots 1688, inc. as a village 1858, as a city 1899. , NY--(BUSINESS WIRE)--June 9, 1998--Araldica Wineries, Ltd., New Rochelle, New York New Rochelle (French: Nouvelle-Rochelle) is a city in the southeast portion of the U.S. state of New York in Westchester County, 16 miles (26 km) from Grand Central Terminal in New York City and 2 miles north of the border with The Bronx. , announced today that its wholly-owned subsidiary, Super City Gourmet, Inc. of Deer Park, New York
For the similarly named place, see Deerpark, New York
Deer Park is a hamlet and census-designated place (CDP) in Suffolk County, New York, United States. The population was 28,316 at the 2000 census.
, reported that it has more than doubled its sales (from just under $500,000 a year, to just under $1,000,000 a year) in the first six months after its acquisition by Araldica in the fall of 1997.

Super City is now introducing Araldica's proprietary line of Italian specialty foods ("The Mediterranean Diet Mediterranean diet Nutrition A diet that differs by country, characterized by ↑ consumption of olive oil, complex carbohydrates, vegetables, ↓ red meat. See Diet, Mediterranean diet pyramid. Cf Affluent diet.  Club") to New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 area stores, and is reporting substantial orders from and interest by chain stores and independent food stores alike, which Super City anticipates will open up these major new customers to the entire line of its (500+) gourmet and specialty food products.

The Mediterranean Diet Club product introduction is to be supported, commencing in early summer, by a national television campaign targeting consumers, which will refer them to the local chains and independents that carry these premium Italian products.

Araldica is now projecting that Super City's sales will double again (to $2,000,000 annually) by the end of 1998, at a minimum.

Araldica Wineries, Ltd. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB:AWLT) is a public company engaged, since 1993, in the nationwide sale and direct marketing of premium Italian olive oils and specialty/gourmet foods, as well as the direct marketing of custom-labelled premium Italian wines.

CONTACT: Araldica Wineries, Ltd., New Rochelle

Edgar Arguello Jr., 914/636-0500

Fax: 914/636-0518

araldica@idsi.net

www.araldica.com
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Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 9, 1998
Words:249
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