Aradiant Corp. Selected to Operate the Reservations Center of San Diego's Largest Shuttle Transportation Company.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--May 7, 2002

Cloud 9 Shuttle Selects Aradiant to Provide Exceptional Customer

Service to all of its Travelers

Aradiant Corp., a leading provider of personalized, outsourced customer care and technical support, today announced that it has been selected by Cloud 9 Shuttle to operate its reservations center.

Cloud 9 Shuttle, San Diego's largest transportation company, has partnered with Aradiant to provide its customers with exceptional customer service that will help to increase the company's overall sales revenues.

As a result of the 9-11 attack on our country, the travel industry in America was devastated. Both airlines and travel-related businesses have been challenged to remain viable. In a progressive move to recover lost revenues and increased efficiencies, and to provide a higher level of service to its customers, Cloud 9 Shuttle has aligned itself with Aradiant who will service Cloud 9's customers from its state-of-the-art call center facility located in San Diego.

Aradiant's advanced technology enables its customer care professionals, known as Information Guides (iGuides(SM)), to provide service in a more efficient and personalized manner. During each customer interaction iGuides will proactively identify opportunities to up-sell passengers from vehicles such as vans to a more personalized experience in luxury sedans or limousines. Additionally, Cloud 9 and Aradiant are in the process of developing a VIP program called the "Silver Lining Club" to reward and incentivize the company's loyal customers. The expected benefits from increased efficiency, a more personalized sales process, and better targeted marketing will help Cloud 9 with customer loyalty, increased sales, and greater profitability.

"In our 9-11 recovery plan, the analysis of our new business model determined that Aradiant would be more proficient in operating our call center because of their technology expertise, and their philosophy in how they provide good old fashioned 'customer service'," said Mike Diehl, vice president of Cloud 9 Shuttle. "In today's competitive world, state-of-the-art technology is a requirement; however, their biggest assets are their people, just like at Cloud 9. This partnership will be a direct link in helping us grow our business into the future."

Since 1994, Cloud 9 Shuttle has been building its reputation on quality, service and safety. Cloud 9 has received numerous awards for their forward thinking, innovative business practices, and their civic commitment to San Diego. Included are: "Best Practices Award" from Arthur Anderson for technology and strategic alliances; Bank of America "Most Enterprising Business Award" and San Diego Business Journal "Total Excellence in Management" (T.I.E.M.) just to name a few. One major step in their success path was developing strategic alliances with a myriad of San Diego organizations and businesses. The development of these relationships has been an ongoing critical step for their future. Their goal is to make their customers successful.

"We're thrilled that San Diego's leading transportation company chose Aradiant as their outsourced customer care partner. This innovative decision will help Cloud 9 focus on what they do best, provide a superior and flexible travel experience to their passengers," said Linda G. Noda Hobbs, president and CEO of Aradiant Corp.

About Aradiant Corp.

Aradiant Corp. integrates highly skilled professionals with state-of-the-art technology to provide innovative customer care solutions that enable companies to more effectively communicate inside and outside their organizations. Companies rely upon Aradiant's products to provide their customers with interactive, value-added services. Aradiant's 24/7 contact center and company headquarters are based in San Diego.

Aradiant Corp. is a leading provider of personalized and cost-effective customer care and technical support. Aradiant's "Servistream(SM)" product provides our clients with live-agent, outsourced customer service through a variety of communication channels including toll-free numbers, e-mail, live chat, voice-over-Internet, and collaborative browsing, all 24/7, 365 days a year. Aradiant also offers reports on customer interaction and purchasing trends to assist companies in increasing sales, profitability, and customer loyalty. For more information please visit www.Aradiant.com or call 858/505-4368.

About Cloud 9 Shuttle

Cloud 9 is a "Total Transportation Solution," available 24 hours a day, and 7 days a week. Cloud 9 can accommodate any size group, anywhere, anytime...with a fleet of new luxurious sedans and limousines; extended passenger vans; lift equipped accessible vehicles; mini-buses; and full size motor coaches. Our vehicles are chauffeured driven by San Diego's best-trained professionals. Today, Cloud 9's fleet is supported by Aradiant's fully automated reservation center; global vehicle tracking systems; drive cam monitors for extra safety; vehicle preventive maintenance programs; and more than 130 years of combined transportation management experience. That's why we're "Simply the best."

Cloud 9 has proudly represented San Diego as it has played host to many major events such as: Republican National Convention; World Series; Superbowl XXXIII; Buick Invitational; World Golf Championship; Holiday Bowl; America's Cup; NCCA Sweet Sixteen; Rock & Roll Marathon and many other special events that travel into America's Finest City. For more information please visit www.cloud9shuttle.com or call 858/505-4950. To make a Cloud 9 Shuttle reservation please call 1-800-9-Shuttle.