Araccel Standardizes On MarketFirst Release 3 for Marketing Automation; MarketFirst Adds Global Pharmaceutical Company to Its Growing List of Life Sciences Customers.Business Editors/Technology Writers MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb. 12, 2002 MarketFirst Software Inc., the leading provider of enterprise marketing automation software, today announced that Araccel Corporation, the leader in providing eClinical Trial Solutions for the worldwide pharmaceutical industry, has standardized standardized pertaining to data that have been submitted to standardization procedures. standardized morbidity rate see morbidity rate. standardized mortality rate see mortality rate. on MarketFirst Release 3. Araccel(TM) joins other MarketFirst life sciences customers to transform its marketing practices with the MarketFirst solution. Araccel plans to eliminate costly practices by using MarketFirst Release 3 to streamline its marketing efforts. Araccel also aims to elevate its level of customer service by closely integrating marketing with customer service to foster stronger relationships. By facilitating the ability to respond instantaneously to customer queries and adding the flexibility and convenience of online client meetings, seminars, and question and answer sessions, Araccel will increase and simplify communications while reducing travel time and expense. "Araccel and the whole pharmaceutical industry are faced with explosive growth opportunities and increased competition over the next decade, making customer service more important than ever," says Cynthia Countouris, vice president of product marketing at MarketFirst. "Araccel has made a strategic move in its decision to standardize stan·dard·ize v. 1. To cause to conform to a standard. 2. To evaluate by comparing with a standard. on the MarketFirst solution. They will reap the benefits of an efficient and effective automated marketing program on many fronts, but most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially will enjoy increased customer loyalty and retention for years to come." "Our goal is to address the challenges and minimize the bottlenecks encountered by pharmaceutical developers as their drug candidates progress through clinical trials," said Dr. James Conklin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Araccel. "I am pleased that the partnership with MarketFirst will provide us a valuable tool in building the Araccel brand and in communicating with our clients as they demand." About MarketFirst MarketFirst is the leading provider of enterprise marketing automation software. MarketFirst is enabling the new generation of marketing organizations to automate and operate their departments in a more efficient and competitive fashion. The flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , MarketFirst Release 3, empowers businesses to communicate more effectively by automating marketing campaigns and managing marketing assets, which ensure the consistent delivery of local, national and worldwide branding. Across all audience touch points, MarketFirst Release 3 integrates online and offline marketing channels to create intelligent, targeted marketing campaigns that increase productivity through the automation of workflow. Throughout this process, MarketFirst Release 3 gives users a measurable, real-time view of prospects, customers and relevant constituents. This enables marketers to increase acquisition and retention rates of key prospects and customers, drive qualified sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). automatically and instantly to the right person or channel, and increase the reach, relevance and frequency of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . Companies such as ARTISTdirect, Autodesk, Documentum, Micron, Pharmacia Upjohn and SAP AG (company) SAP AG - (Systeme, Anwendungen, Produkte in der Datenverarbeitung - German for "Systems, Applications and Products in Data Processing") A company from Germany that sells the leading suite of client-server business software. The US branch is called SAP America. are achieving marketing velocity by using MarketFirst. About Araccel Corporation: Araccel is the experienced global leader in providing validated, innovative, and proven eClinical Trial Solutions that capture, maintain, analyze and monitor clinical trial data to expedite the clinical trial process. Our company focus is to shorten the time to market for new clinical candidates by 60 percent. Our innovative technology solutions are backed by a world class services organization whose goal is to provide expertise into the process of clinical trials and the leverage points for our Araccel Solutions. Araccel Solutions allow for real-time insight to any stage of the clinical trial process by providing a modular suite of products including ASRemote (EDC EDC See: Export Development Corp. ), PocketTrial CDA (1) (Compact Disc Audio) The compact disc file extension that is seen on the computer in Explorer or some other file manager. CDA files are actually pointers to the locations of the individual tracks on the CD medium. See CD-DA. (EPD EPD expected progeny difference. ) and Araccel Solutions Platform(TM) v2.2 for the automation and optimization of clinical trial insight. Araccel has been the eClinical Trial Solution of choice for 15 of the top 20 pharmaceutical companies in 375 clinical trials, conducted throughout 50 countries, including over 125,000 patients, and resulting in 10 successful New Drug Applications (NDAs) and Biological License Applications (BLAs). Araccel Corporation is headquartered in Horsham, PA. The Araccel Group also has operations in Cary, NC, the UK, and the Netherlands. Araccel AB has approximately 2,900 stockholders and is quoted on the NGM See NetWare Global Messaging. Equity list in Stockholm. Stocks are traded via D. Carnegie AB. Contact: Preston T. Moritz, Director, Global Marketing, Araccel Corporation, 215-674-8174 x231, preston.moritz@araccel.com, www.araccel.com |
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