Arabian Automobiles and ENOC's first 'X Plore UAE' drive delivers unique off-road thrills.

Arabian Automobiles Co. (AAC), flagship company of the AW Rostamani Group and exclusive distributors of Nissan, Infiniti and Renault in Dubai and Northern Emirates, in cooperation with ENOC Lubricants, a subsidiary of the Emirates National Oil Company (ENOC) treated 4x4 enthusiasts to an exhilarating adventure with the completion of its first 'X Plore UAE' drive.The thrilling adventure through dramatic wadis, along winding sandy tracks, and over timeless dunes was made even more meaningful for the more than 500 participants when it raised AED104, 440 for the benefit of the children under the care of the Rashid Paediatric Therapy Centre.Flooded with compliments following the off-road adventure, Khaled Al Rostamani vice chairman of A W Rostamani group was pleased with the success of the event. "'X Plore UAE' allowed us to share with 4x4 vehicle owners their passion for off-road adventures and we're delighted to have received such a huge support from the public. We're glad everyone had a wonderful time, and that the event delivered a thrilling and memorable experience."Commenting on the success of the initiative, Khalid Hadi, ENOC Group Brand & Marketing Manager said: "This is an immensely worthy cause and I would like to thank all the participants for their support in raising funds to benefit the children under the care of the Rashid Pediatric Centre. The entire event was very well managed and as a socially responsible organisation, ENOC was delighted to have played a leading role in it. We very much look forward to another round of XPLORE UAE in 2009."The spectacular off-road adventure had a relaxing night cap at Al Sahra Resort where participants were treated to a sumptuous barbecue dinner and an amazing entertainment programme featuring "Jumana: Secrets of the Desert."Al Rostamani also commended the organisers for ensuring the safety and comfort of all the participants, and highlighted the initiative of becoming an annual event. "This is only the beginning, and we at Arabian Automobiles and ENOC are looking forward to a bigger and more exhilarating adventure next year," he ended.

ABOUT ENOCEstablished in 1993 as a wholly-owned company of the Government of Dubai, ENOC aims to promote the interests of its shareholders through the development of further downstream and upstream activities in the oil and gas sector and beyond and to encourage the economic diversification of Dubai and the rest of the UAE.

ENOC actively participates in an increasingly broad range of business ventures. Its joint ventures with major international companies allow partners to pool their technology, know-how and expertise along with their resources to further their commercial success.

Since its inception, ENOC has been guided by its philosophy of quality and professional management based on modern business concepts for commercial success and sustainable growth. Today it is poised to engineer a new and challenging period of growth and diversity.

ENOC's mission is to be the reliable Energy Partner of Choice in each sector in which it operates.

About Arabian AutomobilesArabian Automobiles Co. being one of the leading automobile dealers in the Gulf under the flagship of A W Rostamani Group is the sole distributor of Nissan, Infiniti and Renault in Dubai and Northern Emirates. Over the years, with best practices and total commitment the company has broken records and established itself as a trusted name in the UAE Automotive Market.

[c] 2008 Al Bawaba (www.albawaba.com)