Aquinas Software targets Generation X with revolutionary Internet theme mall.BOSTON, Mass.--(BUSINESS WIRE)--May 1, 1995--Aquinas Software (private) launched X Avenue, the first section of The Avenue, its online theme mall. The Avenue (http://www.avenue.com/the/) resides on the World Wide Web, the popular multimedia portion of the Internet. X Avenue is designed for Generation X, a sizable siz·a·ble also size·a·ble adj. Of considerable size; fairly large. siz  a·ble·ness n. group of 18 to 30 year-olds with an attitude. Aquinas targeted Generation X based on their significant market potential and their prevalence on the Internet. Along with prime Internet shopping and advertising, X Avenue is designed to be fun and entertaining. X Avenue offers Stuff for Slackers, Stuff for Change, Stuff to See, and the X Quotient quotient - The number obtained by dividing one number (the "numerator") by another (the "denominator"). If both numbers are rational then the result will also be rational. , the first quiz that measures Generation X propensity. Paul Compton Paul David Compton (born June 6, 1961) is an English former professional footballer and football club manager. He managed Torquay United during the 1992-93 season. He was most recently Head of player recruitment at Cardiff City. He was born in Stroud. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. & President of Aquinas Software, commented, "Aquinas is committed to creating the most creative and rewarding shopping experience in the world. We are pleased to present X Avenue and look forward to offering Park Avenue later this month." Park Avenue, billed as the ultimate shopping district, is modeled after Fifth Ave., Newbury St., Michigan Ave., central London The term Central London refers to the districts of London which are considered closest to the centre. There is no such conventional definition, nor any official one, for the entire area that can be called "central London". and Paris. Aquinas was founded in October of 1994 as a developer of multimedia software applications. In early 1995, Aquinas expanded into Internet retailing and advertising. Led by University of Notre Dame Notre Dame IPA: [nɔtʁ dam] is French for Our Lady, referring to the Virgin Mary. In the United States of America, Notre Dame graduates with strong technical aptitudes and modern marketing savvy, Aquinas will design a store and place it in The Avenue mall for an initial fee of US$475 and US$25 per month plus sales commission. Interactive advertising begins at an equally competitive US$.25 per person. Aquinas Software can be reached at 800-995-7729 or +1-617-567-161. CONTACT: Aquinas Software Daniel Emmons, VP of Marketing 617/567-1618 |
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