Aquent Designated as an `Official Marketing Partner' of the American Marketing Association; Aquent to Sponsor AMA Seminars Related to Brand Infrastructure.Business Editors BOSTON--(BUSINESS WIRE)--May 21, 2003 Aquent announced today it has established an "Official Sponsorship" with the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ), North America's largest professional marketing association, to develop and implement a series of events centered on Brand Infrastructure development. "Brand consistency, speed to market, and efficiency are enormous challenges facing organizations that are attempting to manage brands on a global scale," comments Chris Moody Chris Moody (born 19 October 1953) was an English golfer. He turned professional in 1973 and joined the European Tour in 1979. He made the top one hundred on the European Tour Order of Merit twelve times between 1980 and 1992, with a best ranking of nineteenth in 1988. , president of Aquent's consulting division. "Large corporations can begin to address these challenges by building a comprehensive Brand Infrastructure, allowing them to protect and grow their most valuable asset. "An enterprise Brand Infrastructure begins with the definition of core business processes that support brand implementation Brand implementation refers to the physical application of brand identity across visual identity carriers. This can include signage, uniforms, liveries and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design, quantity surveying, . People and technologies that enable these new processes round out a well designed Brand Infrastructure," he added. Aquent will sponsor a series of five seminars in which top brand leaders will share real-life real-life adj. Actually happening or having happened; not fictional: a documentary with footage of real-life police chases. experiences about the steps they've taken to build a successful Brand Infrastructure. In addition, Aquent will work with the AMA to develop educational tools that address marketing strategies under the umbrella of Brand Infrastructure development. Aquent and the AMA anticipate creating other Brand Infrastructure Development programs capitalizing on Aquent's expertise in Marketing and Branding Technologies and AMA's expertise in publishing, communications, and professional development programs. "We are pleased to be partnering with Aquent to help surface this important marketing topic. Brand development is more complicated and challenging than ever and marketers will definitely benefit from the insights and information that these seminars will provide," comments Nancy Costopulos, Senior Director, Marketing and Sales at the American Marketing Association. Aquent's consulting division includes its Marketing and Branding Technology practice, which helps companies find and implement the right technology to manage digital assets and safeguard brand integrity. About Aquent: Aquent (aquent.com) is a privately held professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. company with nearly seventy offices in fifteen countries. Aquent focuses on IT and Creative Services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
About AMA: The American Marketing Association, based in Chicago, is one of the largest professional associations for marketers in the world with nearly 40,000 members. Founded in 1937, the AMA provides essential resources for marketing professionals including conferences, workshops and publications. AMA also provides key sources for interaction and networking both nationally and locally through more than 75 professional chapters throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . For more information about membership in the American Marketing Association, visit www.marketingpower.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion