Aquent Announces Acquisition of CPRi to Create Largest International Marketing Staffing Firm.CHICAGO -- Creates New Unit to Provide Comprehensive International Marketing Staffing Services Aquent, the largest creative staffing firm in the world, today announced the acquisition of Corporate Project Resources, Inc. (CPRi), the largest national firm to deliver interim marketing staffing to Fortune 500 companies. The acquisition creates the largest marketing and creative staffing firm in the world, and will allow companies to meet virtually all of their global marketing staffing needs with a single, comprehensive resource. "Aquent and CPRi are perfect complements for one another," said John Chuang, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Aquent. "With CPRi, we will be able to provide clients with a greater breadth of marketing breadth of market The underlying strength of stock market movements in an upward or a downward direction. Determining breadth of market is important to technical analysts when they forecast whether a given market movement is likely to persist. talent for their needs on an international basis. We can now support the marketing staffing needs of nearly any company, whoever and wherever they are." Aquent provides Creative Services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
The new Aquent Marketing Staffing unit will be headquartered in Chicago. Sean Bisceglia, CEO of CPRi, will continue to be responsible for the growth and success of the business unit, which has grown more than 350% over the past three years to annual revenue of $25 million. He will report directly to John Chuang. "Aquent and CPRi are alike in so many ways that it makes our coming together a perfect fit," said Bisceglia. "The reason we have grown so quickly is that marketing departments increasingly realize the value we offer--the ability to consolidate and standardize the use of interim marketing staff to lower overhead, take advantage of flexible staffing options, and ensure quality control across international marketing departments." Aquent has more than sixty offices worldwide. CPRi currently has offices in Chicago, Atlanta, Dallas, Detroit, and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . Over the next several months, Aquent Marketing Staffing will expand to ten more cities in which Aquent is located, including Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Boston, Tokyo, and London. Through market expansion and deeper client relationships, Aquent Marketing Staffing is expected to double revenue by the end of 2006. The similarities between Aquent and CPRi extend to the benefits provided to its marketing consultants. While CPRi consultants benefit from a comprehensive healthcare package with 80% payment by CPRi, matching 401(K), and training and development opportunities, Aquent was the first company in the United States to offer comprehensive benefits to temporary employees, including a company-matching 401(K) plan. About Aquent Aquent is a global professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm that delivers staffing, consulting, and outsourcing solutions for Marketing and Creative Services, IT, and Healthcare. Through a network of more than sixty offices in sixteen countries, Aquent has made over 400,000 matches of contract and full-time professionals with client companies worldwide. The company is headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation). Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New . Please visit aquent.com for more information. About CPRi CPRi is the largest national firm to deliver interim marketing and creative insourcing (1) Doing work with inhouse employees. Contrast with outsourcing. (2) Creating jobs in your country by an organization that is foreign owned. Contrast with outsourcing. to Fortune 500 companies, providing clients with flexible staffing services on an individual or departmental basis. With five regional offices and thousands of qualified marketers on call, the company supplies world-class organizations with experienced, high-caliber professionals specializing in data analysis, product/brand management, research, merchandising, event planning Event planning is the process of planning a festival, ceremony, competition, party, or convention. Event planning includes budgeting, establishing date and alternate date (rain date), selecting and reserving the event site, acquiring permits, and coordinating transportation , marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , and channel strategies. Marketing veteran Sean Bisceglia acquired majority interest of CPRi in March of 2003. Since he assumed leadership, CPRi's number of deployed marketing professionals has increased by fifty percent, and the client base has nearly tripled. For additional information on CPRi's services and solutions, please visit www.cpri.com or call 800.650.0550. |
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