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AquaStruct Introduces the Anti-Rubber Ducky: Bath Toys ... for Tweens!


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- This year, AquaStruct, Inc., a new toy company from Northern Virginia Northern Virginia (NoVA) consists of Arlington, Fairfax, Loudoun, and Prince William counties and the independent cities of Alexandria, Falls Church, Fairfax, Manassas, and Manassas Park. , is introducing what it describes as "the anti-rubber ducky" - a bath and shower toy system designed for tweens. AquaStruct[TM] is the world's first and only shower construction toy for tweens. AquaStruct[TM] lets youths 7-16 plumb the walls of their showers with suction-cup mounted pipes, hoses, valves, sprayers and misters. AquaStruct[TM]'s spraying shower curtains and tub mats are totally unique. AquaStruct[TM] will be on shelves in August 2007.

"Every aspect of this toy system - from product design to brand DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
 - has been engineered with tweens in mind," said AquaStruct CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Jim Phipps. "We are delighted to serve otherwise unserved play space (shower time) and to help parents overcome tween tween  
n.
A child between middle childhood and adolesence, usually between 8 and 12 years old.



[Blend of teen1 and between.]
 reluctance to taking showers. If you've ever tried to cajole (language) CAJOLE - (Chris And John's Own LanguagE) A dataflow language developed by Chris Hankin <clh@doc.ic.ac.uk> and John Sharp at Westfield College.

["The Data Flow Programming Language CAJOLE: An Informal Introduction", C.L.
 a ten-year-old boy or girl into getting in the shower and getting clean, you'll know why we're so excited about this toy." But the toy is not about what it does for parents, Phipps says. "It's about the kids. They want not only fun, but cool. And at this age, they're beginning to know all there is to know about cool."

One aspect of this product that sets it apart from other offerings aimed at the tween segment is that it is not competing for play time with the electronic and online games and distractions that consume so much of the available play time in the segment. "In this age bracket, almost everyone takes (or is compelled to take) a shower everyday, regardless of how much time they spend online, watching TV or playing electronic games." AquaStruct[TM] "takes the groan out of getting them into the shower," says Phipps, "for both the tweens and the parents."

The AquaStruct[TM] toy system is appropriate for children ages 7 and up. Basic kits retail for approximately $35 with Plus and Deluxe kits at $65 and $95. Attachments retail for between $25 and $41. Orders are being taken for Fall 2007 delivery at Toy Fair 2007. International licensees and distributors are sought.

AquaStruct, Inc. (TOY FAIR 2007, Booth 6432)

4222 Fortuna Center Plaza #810, Montclair, VA 22025, USA

Phone: 877 TUBE WAVE (877-882-3928)

Email: sales@aquastruct.com; URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
: www.aquastruct.com
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 2, 2007
Words:375
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