AquaCell Technologies Inc. Hires Vice President of Sales and Marketing For Operating Subsidiary.

Business Editors

RANCHO CUCAMONGA, Calif.--(BUSINESS WIRE)--July 18, 2001

AquaCell Technologies Inc. (AquaCell) (AMEX:AQA) today announced that it has completed its selection process for and has hired a Vice President of Sales and Marketing for its wholly-owned operating subsidiary, Global Water-Aquacell Inc., which manufactures the patented self-filling Purific(R) Water Cooler.

The company has hired Darren Clark from his present position as a marketing director for Coors Brewing Company. Clark brings a wealth of knowledge to the company through his sales and marketing experience with Coors. Over his 13 years with Coors, he moved through nine promotions, from brand manager to being a marketing director.

"In our endeavor to fill this position, we sought to find a candidate who has had extensive experience in taking ideas to implementation, who has a passionate drive to impact and expand business, and most importantly is a hands-on person willing and able to get into the trenches to get the job done," said Karen Laustsen, President. "We are excited that Darren meets these criteria and has joined our team."

"After speaking with analysts from both the beverage and water industries, the company determined that the beverage industry receives better analyst coverage and more accurately defines our competition, as opposed to being classified in the water industry which is generally considered environmental in nature. After reviewing our marketing objectives we felt compelled to search beyond the water industry for the proper candidate to develop our marketing plan for the Purific water cooler," said Jim Witham, Chairman and CEO.

"Since bottled water is the fastest growing segment of the beverage industry, we were excited to find the right person to hire as our Vice President of Sales and Marketing from the beverage industry." Witham continued, "We feel that Mr. Clark will be able to work effectively to expand our program with Roto-Rooter Plumbers, our Government Services contract business and the expansion of our Fortune 500 marketing strategy."

The company will continue in its efforts to find a marketing person for its cross-marketing/advertising program and will also continue searching for an international marketing team to develop its sales for its products outside the United States.

Introducing AquaCell

AquaCell, based in Rancho Cucamonga, manufactures and markets nationwide the only patented system that permanently attaches a five-gallon water bottle to a traditional water cooler, creating a completely closed system. This Purific(R) water cooler, which has been tested and validated by the Water Quality Association, is equipped with its own state-of-the-art filtration system and automatically refills the permanently attached five-gallon bottle with freshly filtered and purified water every time water is dispensed.

The company's clients, primarily comprised of Fortune 500 corporations, save money in comparison to the cost of bottled water, and the companies are relieved of having bottles to change, bottles to store and the inconvenience of bottled water deliveries. The unique nature of the company's product enables it to market nationwide without the use of distributors, tapping into the $5 billion bottled water market.

Safe Harbor, Statement Under the Private Securities Litigation Reform Act of 1995. Certain statements in this news release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: the company's ability to continue relationships with customers; the company's ability to offer its products at competitive prices; the company's ability to maintain its listing on the American Stock Exchange; and the company's ability to use the most current technology for its products.