AquaCell Signs Agreement with Winn-Dixie for Water Cooler Installations; Expands 'Coolertising' Program to Florida and the Southeast; AquaCell Secures First Supermarket Chain.RANCHO CUCAMONGA Rancho Cucamonga (răn`chō k  'kəmäng`gə), city (1990 pop. 101,409), San Bernardino co., S Calif. , Calif. -- AquaCell Technologies (OTC OTCSee: Over-the-counter. OTC See over-the-counter market (OTC). :AQUA) announced today that its AquaCell Media subsidiary has signed an agreement with Winn-Dixie Stores Inc. for installation of its patented self-filling water coolers. The roll out will be to 434 Winn-Dixie supermarkets with pharmacies. Winn-Dixie is one of the nation's largest food retailers, operating in a concentrated area in the southeastern United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . E[acute accent acute accent n. A mark (´) indicating: a. that a vowel is close or tense, as é in French été. b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek. c. ]"We're thrilled to add the Winn-Dixie chain to our growing network of water cooler billboard locations," said Karen Laustsen, president of AquaCell Technologies. "This agreement represents the first supermarket chain into which our coolers will be installed, and gives the company an expanded geographical area of the country in which to generate advertising revenues through our 'Coolertising' program." E[acute accent]"Coolertising" taps into the out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. segment -- which along with Internet advertising is one of the fastest-growing segments of the advertising industry -- giving advertisers a unique way to reach their targeted audience. During the past year, AquaCell installed five test coolers into Winn-Dixie locations, including the headquarters location in Jacksonville, Fla. The high volume of foot-traffic in supermarkets is appealing to advertisers, giving the company the ability to expand its cooler advertising program. E[acute accent]AquaCell's test programs are continuing in CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. and Kmart, where coolers were installed in 2004 and 2005. The company anticipates adding several thousand locations over the next 12 months to its 1,300 current locations in Rite Aid and Duane Reade drug stores. E[acute accent]Advertisers have included Unilever -- who reported a 34 percent increase in sales of Dove Cool Moisture as a result of "Coolertising," and CBS (Cell Broadcast Service) See cell broadcast. Television -- who used "Coolertising" in the fall of 2005 to promote its comedy "Out of Practice," and who is currently advertising a new comedy starring Jenna Elfman on coolers installed in hundreds of locations in the New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles areas. E[acute accent]About AquaCell E[acute accent]AquaCell Technologies Inc. is based in Rancho Cucamonga. Its AquaCell Media Inc. subsidiary installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. AquaCell Media retains ownership of the coolers, and revenue is generated through "Coolertising" -- the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle, for the promotion of products and/or services pertinent to the demographics and location, similar to the concept of billboard advertising. E[acute accent]The company also manufactures products for water filtration and purification through its Aquacell Water Inc. subsidiary. Its products address various water treatment applications for municipal, industrial, commercial, and institutional applications. These applications range from providing purified drinking water drinking water supply of water available to animals for drinking supplied via nipples, in troughs, dams, ponds and larger natural water sources; an insufficient supply leads to dehydration; it can be the source of infection, e.g. leptospirosis, salmonellosis, or of poisoning, e.g. to processing water for industrial and commercial manufacturing. E[acute accent]Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. . Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. E[acute accent]Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; and our ability to use the most current technology for our products. |
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