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AquaCell Reports Results of Quarter and Nine Months Ended March 31, 2005.


RANCHO CUCAMONGA Rancho Cucamonga (răn`chō k'kəmäng`gə), city (1990 pop. 101,409), San Bernardino co., S Calif. , Calif. -- AquaCell (AMEX AMEX

See: American Stock Exchange
:AQA AQA Assessment and Qualifications Alliance (UK)
AQA Assessment and Qualifications Alliance
AQA Any Question Answered
AQA American Quality Assessors (India Pvt Ltd) 
) announced today the results for the quarter and nine months ended March 31, 2005.

During the quarter ended March 31, 2005, our AquaCell Media subsidiary generated its first advertising revenues with an inaugural promotion for Unilever's Dove(R) Cool Moisture body wash and bar soap. The Dove Cool Moisture advertising was displayed on our coolers in select Rite Aid Rite Aid (NYSE: RAD) is a United States retailer and pharmacy chain, operating over 5,000 stores in 31 states and the District of Columbia. Rite Aid Corporation is one of the nation's leading drugstore chains.  stores nationwide, as well as on coolers installed in Duane Reade Duane Reade is a chain of drugstores/convenience stores, primarily located in New York City. History
Founded in 1960, the chain started with three stores, named after the location of the company's warehouse between Duane and Reade Streets on Broadway in lower Manhattan.
 drug stores in the New York Metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. . In a report the company received from Unilever, the cooler advertising provided a 34% sales lift for the Dove Cool Moisture products, validating the value of the "Message on the Bottle" advertising. The data, which was gathered over a four-week period from Duane Reade's cash register scanners showed that sales of Dove Cool Moisture increased steadily in all stores; however, the stores with "Message on the Bottle" advertising had consistently higher sales of both bar soap and body wash, averaging 34% higher than stores without cooler advertising. The cooler advertising was the only variable in the test.

During the three months ended March 31, 2005, on a consolidated basis, revenues increased nearly 149% to $291,000 as compared to $117,000 for the similar period of the preceding year, resulting primarily from an increase in sales by our WST WST

In currencies, this is the abbreviation for the Samoan Tala.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
 subsidiary and revenues generated by our AquaCell Media subsidiary. Net loss on a consolidated basis, attributable to common stockholders, for the three months ended March 31, 2005, decreased to $873,000 or $0.05 per share, as compared to $942,000 or $0.08 per share for the same period of the prior year.

During the nine months ended March 31, 2005, on a consolidated basis, revenues increased to $601,000 as compared to $518,000 for the similar period of the preceding year, resulting primarily from an increase in sales by our WST subsidiary and revenues generated by our AquaCell Media subsidiary. Net loss on a consolidated basis, attributable to common stockholders, for the nine months ended March 31, 2005, decreased 22% to $2,614,000 or $0.16 per share, as compared to $3,330,000 or $0.31 per share for the same period of the prior year.
Summary of Operating Results:

                                             Three Months Ended
                                                  March 31,
                                            2005            2004

Net revenues                               $291,000       $117,000

Net loss attributable to common
 stockholders                             $(873,000)(a)  $(942,000)(b)

Net loss per common share                    $(0.05)(a)     $(0.08)(b)
Weighted average shares outstanding      17,906,000     12,274,000


                                              Nine Months Ended
                                                  March 31,
                                            2005            2004

Net revenues                              $601,000        $518,000

Net loss attributable to common
 stockholders                          $(2,614,000)(a) $(3,330,000)(b)

Net loss per common share                   $(0.16)(a)      $(0.31)(b)
Weighted average shares outstanding     16,046,000      10,768,000

(a) Includes $262,000 or $0.02 per share for the three months and
    $745,000 or $0.05 per share for the nine months ended March 31,
    2005, attributable to non-cash expenses for stock-based
    compensation to independent consultants.

(b) Includes $233,000 or $0.02 per share for the three months and
    $835,000 or $0.08 per share for the nine months ended March 31,
    2004, attributable to non-cash expenses for stock-based
    compensation to independent consultants.

    For a complete report, please refer to our Form 10QSB.


INTRODUCING AQUACELL

AquaCell, based in Rancho Cucamonga, through its AquaCell Media Inc. operating subsidiary An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock. , installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. AquaCell Media retains ownership of the coolers, and revenue is generated through the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle of products and/or services pertinent to the location, similar to the concept of billboard advertising. The company also manufactures products for water filtration and purification purification, in religion, the ceremonial removal of what the religion deems unclean. The usual agents of purification are water (as in baptism), bodily alteration (as in circumcision), and fire.  through its Water Science Technologies Inc. subsidiary. Its products address various water treatment applications for industrial, commercial, institutional and residential applications. These applications range from providing purified drinking water drinking water

supply of water available to animals for drinking supplied via nipples, in troughs, dams, ponds and larger natural water sources; an insufficient supply leads to dehydration; it can be the source of infection, e.g. leptospirosis, salmonellosis, or of poisoning, e.g.
 to processing water for industrial and commercial manufacturing.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995.

Certain statements in this press release constitute "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; our ability to maintain our listing on the American Stock Exchange American Stock Exchange (AMEX)

Stock exchange in the U.S. Originally known as “the Curb,” it began as an outdoor marketplace in New York City c. 1850. It moved indoors to its present location in the Wall Street area in 1921.
; and our ability to use the most current technology for our products.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Date:May 16, 2005
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