AquaCell Hires President For Aquacell Media Subsidiary.

RANCHO CUCAMONGA, Calif. -- AquaCell (AMEX:AQA) announced today that it has hired Michael J. Dougherty, formerly with Unilever, as President of its Aquacell Media subsidiary.

Mr. Dougherty spent 30 years with Unilever with ever increasing roles of responsibility, having ascended to Vice President of Customer Management at the time of his retirement. Mr. Dougherty's career began at Chesebrough-Ponds, where he established and executed the food-broker concept for distribution of their products through Advantage Sales & Marketing, LLC. Upon Unilever's acquisition of Chesebrough, he integrated and applied that same method and strategy for Unilever, not only for the Home & Personal Care division, but for all Unilever Companies, including Best Foods, Slim-Fast, Ben & Jerry's and others. Mr. Dougherty has served on the National Food Brokers' Association members board, as well as various customer advisory boards.

Mr. Dougherty has a keen knowledge of the intricacies of the operations of mass merchant retailers, supermarkets and chain drug stores, and has developed a strong relationship with Advantage Sales & Marketing. Advantage is the nation's leading sales and marketing agency, specializing in marketing and in-store promotional services to suppliers of food products and consumer goods. Advantage represents top brand clients, including Unilever, Mars, Del Monte, Gillette, Johnson & Johnson, Smith Kline and many more, and has an associate base that exceeds 11,500 persons providing coverage to over 115,000 retailers across several classes of trade, including supermarkets, drug stores and mass merchandisers.

Mr. Dougherty said, "The opportunity to work with AquaCell is a natural extension of my years with Unilever. We will be implementing programs with many of the customers I have worked with in the past, capitalizing on my strong relationship with Advantage Sales and Marketing."

Mr. Dougherty continued, "The Aquacell Bottled Water Cooler System is a natural for almost every retailer in U.S.A., providing virtually free water for the store owners, their employees and most importantly their customers. Retailers are looking for ways to enhance the consumer's shopping experience. What better way than to supply chilled bottled-water-quality refreshment?"

AquaCell's CEO James Witham said, "We are thrilled to have Mike join our company and I believe he will be a tremendous asset to us. His strong background and firm relationship with Advantage will solidify and add credibility to our in-store point-of-purchase advertising program."

About the "Message on the Bottle" Advertising Program

Aquacell Media's "Message On The Bottle" advertising program provides unique in-store point-of purchase advertising. The Company installs its patented Aquacell Bottled Water Cooler System into the retail locations under a five-year agreement and retains ownership of the "billboard" water cooler. Revenue is generated through the sale of the advertising space on the bottle band and cup holder of the permanently attached five-gallon bottle, to companies that provide products pertinent to the location. For example, on coolers installed in drug stores, health and beauty care products will be advertised, while coolers installed in supermarkets may bear advertisements for food products. Advertisers will get face-to-face impact with targeted consumers in a time frame pertinent to making a purchasing decision, driving impulse sales.

Introducing AquaCell

AquaCell, based in Rancho Cucamonga, Calif., through its Aquacell Media, Inc. operating subsidiary, installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. Aquacell Media retains ownership of the coolers, and revenue is generated through the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle of products and/or services pertinent to the location, similar to the concept of billboard advertising. The Company also manufactures products for water filtration and purification through its two operating subsidiaries, Water Science Technologies, Inc. and Global Water-Aquacell, Inc. Its products address various water treatment applications for industrial, commercial, institutional and residential applications. These applications range from providing purified drinking water -- through its point-of-use patented self-filling water cooler and production of water bottling plant equipment -- to processing water for ultra-pure purposes, such as micro-chip and pharmaceutical manufacturing.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995.

Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; our ability to maintain our listing on the American Stock Amex; and our ability to use the most current technology for our products.