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AquaCell Announces Business Developments.


Business Editors

RANCHO CUCAMONGA Rancho Cucamonga (răn`chō k'kəmäng`gə), city (1990 pop. 101,409), San Bernardino co., S Calif. , Calif.--(BUSINESS WIRE)--April 18, 2001

AquaCell Technologies Inc. (AMEX AMEX

See: American Stock Exchange
:AQA AQA Assessment and Qualifications Alliance (UK)
AQA Assessment and Qualifications Alliance
AQA Any Question Answered
AQA American Quality Assessors (India Pvt Ltd) 
) announced today numerous developments that have occurred within a short window since completion of its initial public offering, enabling the company to launch its marketing plan and meet its strategic objective of achieving rapid growth through sales of its patented self-filling Purific(R) Water Cooler.

AquaCell has entered into two lobbying agreements, has hired two consulting firms Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
, is nearing completion of its Infomercial in·fo·mer·cial   also in·for·mer·cial
n.
A relatively long commercial in the format of a television program.



[info(rmation) + (com)mercial.]

Noun 1.
 production and has hired internal sales and support staff for its Global Water-Aquacell operating subsidiary An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock. , putting the company well ahead of its projected accomplishments in only eight weeks since the completion of its IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. .

"We are proud to have accomplished so much in the short time since completing our public offering," said James C. Witham, chairman and chief executive officer. "While other companies are faced with downsizing (1) Converting mainframe and mini-based systems to client/server LANs.

(2) To reduce equipment and associated costs by switching to a less-expensive system.

(jargon) downsizing
, we are excited to be in a position of building a company with a product that saves money for our customers."

Gary S. Wolff, chief financial officer said, "We have put together a series of significant events that will enable us to rapidly meet our goals for generating revenues while maintaining our high profit margins."

Lobbying Agreements

AquaCell has signed two lobbying agreements that will enable the company, through introductions to the proper state and local officials, to develop fast-track business relationships for sales of the Purific cooler to municipal locations within the state and city of New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

Consulting Agreements

AquaCell has recently hired two consulting firms to expedite the launch of the company's marketing program. One consultant, with whom management has had a prior relationship and past success, will work closely with AquaCell to introduce and assist in the development of business relationships with the CEOs of Fortune 500 and other large companies. This consulting arrangement will reduce the cost and time factor for generating sales to Fortune 500 and other large companies, in comparison to traditional sales and marketing strategies.

The second consulting group will work on strategic alliances internationally on and the development of a global marketing strategy, to address opportunities world wide for AquaCell's patented Purific Water Cooler.

Infomercial

AquaCell is in the final stages of production of its Infomercial for the nationwide rollout and introduction of its Purific Water Cooler, which is expected to begin airing in mid May. The Infomercial will highlight the benefits of the Purific cooler over bottled water, as well as affirm the decaying state of much of the nation's municipal tap water supply. It will also showcase the company's ability to fulfill installation requirements on a national basis through its alliance with Roto-Rooter Plumbers nationwide network of 7,800 plumbers.

Hires

The company has begun to hire sales and support staff to manage the leads to be generated through the above-mentioned consulting agreements and infomercial, and is in the final process of hiring a vice president of sales and marketing. Unlike other companies in the water industry, AquaCell's decision to remain the only known water cooler company to not use distributors or independent agents, but instead focus on building and controlling its own sales force, will enable the company to maintain high profit margins and provide an elevated level of customer service, and control its marketing on a national basis.

Introducing AquaCell

AquaCell, based in Rancho Cucamonga, manufactures and markets nationwide the only patented system that permanently attaches a five-gallon water bottle to a traditional water cooler, creating a completely closed system. This Purific(R) water cooler, which has been tested and validated by the Water Quality Association, is equipped with its own state-of-the-art filtration system and automatically refills the permanently attached five-gallon bottle with freshly filtered and purified water Purified water can come from any source, including spring water, well water, seawater, or municipal water. This source water is then processed by reverse osmosis or deionization to produce a water that is indistinguishable from distilled water from any other source.  every time water is dispensed.

The company's clients, primarily comprised of Fortune 500 corporations, save money in comparison to the cost of bottled water, and the companies are relieved of having bottles to change, bottles to store and the inconvenience of bottled water deliveries. The unique nature of the company's product enables it to market nationwide without the use of distributors, tapping into the $5 billion bottled water market.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
, Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995

Certain statements in this news release constitute "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: the company's ability to continue relationships with customers; the company's ability to offer its products at competitive prices; the company's ability to maintain its listing on the American Stock Exchange American Stock Exchange (AMEX)

Stock exchange in the U.S. Originally known as “the Curb,” it began as an outdoor marketplace in New York City c. 1850. It moved indoors to its present location in the Wall Street area in 1921.
; and the company's ability to use the most current technology for its products.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 18, 2001
Words:813
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