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Aqua-Lung America Selects Escape for their Order Management Software; Cites Sales Force ``Ease of Use'' as Key Factor In Decision.


SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  -- Indra Technology Inc., a leading provider of order automation business solutions for the apparel, footwear and sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport
 industries, has announced that Aqua-Lung America, one of the world's best brands in aquatic equipment, has purchased Escape(TM) for their sales force order management system.

"As our business has grown, we have been in search of an easy to use, automated system for our sales force to submit and manage their orders while on the road," stated Stephen Murnane, executive vice president, Aqua-Lung America. "Not only is Escape 'rep friendly,' this solution offers us detailed reporting, centralized catalog management and order visibility throughout our entire sales operation. We were also impressed that Escape is 'ERP neutral' and easily integrates into our existing back office system."

To meet an important need of Aqua-Lung, a forecasting module has been created and added to Escape suite of products. This customized planning feature will allow the company to abandon their manual system and replace it with an automated, fully integrated system to help Aqua-Lung forecast their future product requirements and assist their customers with a robust merchandise buy planning feature.

About Aqua-Lung

Aqua-Lung is the name that first introduced the world to Scuba diving scuba diving

Swimming done underwater with a self-contained underwater-breathing apparatus (scuba), as opposed to skin diving, which requires only a snorkel, goggles, and flippers. Scuba gear was invented by Jacques-Yves Cousteau and Émile Gagnan in 1943.
 more than 60 years ago when Jacques-Yves Cousteau and Emille Gagnan developed the first "Aqua-Lung." The excitement and adventurous spirit of that first dive continues today and is reflected in Aqua-Lung's dedication to quality and innovation.

Today, both Aqualung International and Aqua-Lung America are highly successful divisions of Air Liquide
This article is about the international industrial gas company. For the electronic band, see Air Liquide (band)
L'Air Liquide S.A. (Air Liquide
. With more than 200 employees in the U.S. and over 500 employees worldwide, Aqualung International now has 12 divisions throughout the world. Additional information on Aqua-Lung can be accessed through their Web site, www. aqualung.com.

About Indra Technology Inc.

The Escape(TM) software solution consists of a suite of fully integrated components to automate and dramatically streamline a manufacturer's non-EDI ordering channels into their existing back office system. Clients include VF Corp. (NYSE NYSE

See: New York Stock Exchange
:VFC VFC Vaccines for Children (program)
VFC VESA (Video Electronics Standards Association) Feature Connector
VFC Voltage to Frequency Converter
VFC Vice Flotilla Commander
VFC Flotilla Vice Commander
VFC V.
), Perry Ellis Intl. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:PERY), Spalding Sports Worldwide Inc. (division of Russell Corp.) and Top Flite Golf Company (wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Callaway Golf).

For more information on Escape (TM), contact Indra Technology Inc., www.orderautomation.com, sales@indratech.com, 858-576-0593.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 24, 2004
Words:368
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