Aqua Vie Selects the RalstonGroup as Its Advertising Agency for the West.

Business Editors

KETCHUM, Idaho--(BUSINESS WIRE)--March 18, 2002

Aqua Vie Beverage Corporation (OTCBB:AVBC) announced today that it has chosen the award-winning RalstonGroup (Bend, Ore.) to implement product advertising and public relations throughout the western United States and Hawaii.

The agency will be responsible for coordination of Aqua Vie's strategic brand ad program with the company's increased product distribution throughout the western U.S., targeting its message toward convenience and club store distribution, natural and health foods, retail grocery, and online consumers.

"The RalstonGroup has a depth of relevant experience and strong branding capabilities, as well as a passion for communicating above the noise," said Thomas Gillespie, Aqua Vie's president and chief executive officer.

Aqua Vie's selection of the agency follows its recent participation in the Natural Foods Expo in California. "Response to our participation in the Expo was exceptional and clearly was the result of Aqua Vie's broad appeal throughout the all-natural products marketplace," said Thomas Gillespie, Aqua Vie's president and chief executive officer.

Founded in the mid-1980s, The RalstonGroup (www.ralstongroup.com), a member of the American Association of Advertising Agencies, is a full-service advertising agency recognized for its fresh-air approach and its out-of-the-ordinary creative.

Aqua Vie Beverage Corporation develops and markets all-natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com.

NOTE: Statements contained in this news release not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and assumes no responsibility to update or revise such forward-looking statements. Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, without limitation, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and periodic filings with the Securities and Exchange Commission.