Aqua Vie Enters Distribution Channels in New York, Wisconsin and California, as New Merchandising Program Gets Underway.

Business Editors

KETCHUM, Idaho--(BUSINESS WIRE)--Aug. 13, 2002

In-store product to receive major boost from merchandising experts.

Aqua Vie Beverage Corp. (OTC BB:AVBC) announced that, following the recent identification of at least two major distributors, the company's all-natural Hydrators(R) have entered distribution channels in New York, Wisconsin and California.

Retail availability in these geographic areas, through natural product superstore chains, independent natural products retailers and conventional supermarkets, is anticipated during August and September.

In conjunction with a broadening of its distribution, Aqua Vie has engaged the services of Storecast Merchandising Corp. to assist in a number of merchandising specialties, and to ensure the proper execution of the company's launch onto the shelves of retailers nationwide. Storecast, which services a variety of manufacturers and retail environments, has over 60 years' experience in the merchandising business and offers full national coverage through regional offices located in San Francisco, Los Angeles, Scottsdale, Chicago and Philadelphia.

"Getting product from manufacturer to consumer is a `push-and-pull' process requiring a considerable amount of specialized expertise to ensure quality execution," said Gillespie. "Storecast, with its responsive and intelligent approach to everything from plan-o-gram audits to point-of-purchase installation and promotional support, has an excellent track record and seems ideally suited to assist Aqua Vie in opening new markets," Gillespie said.

Aqua Vie Beverage Corp. develops and markets all-natural, lightly flavored, still (noncarbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored and packaged in half-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the delivery system for Aqua Vie's new line of children's Hydrators(TM), PurePlay(TM), and Eau Vin(TM), Aqua Vie's line of nonalcoholic wine and champagnes made from spring water. For further information about Aqua Vie Beverage Corp., visit the company's Web site at www.aquavie.com.

NOTE: Statements contained in this news release not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. The company makes these statements based on information available to it as of the date of this news release and assumes no responsibility to update or revise such forward-looking statements. Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, without limitation, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and periodic filings with the Securities and Exchange Commission.