Aqua Vie Beverage Corporation Launches Nationwide Radio Campaign.KETCHUM, Idaho--(BUSINESS WIRE)--March 30, 1998--Aqua Vie Beverage Corporation (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :AVBC AVBC Aqua Vie Beverage Corporation (stock symbol) ) announced today that it has entered into an agreement with Virginia-based Business News Network for a nationwide radio promotion across BNN's nearly 200 affiliates to support the company's new Customer Direct distribution system over the Internet and other alternative distribution channels. This campaign will commence in early May and will continue through August 1998, giving Aqua Vie's new product launch the opportunity to place its message in a targeted, credible foreground environment where millions of loyal shareholders and consumers can be reached in a concerted, timely, and cost effective manner. The radio spots will be placed in BNN's 24 hour radio programming featuring business, financial, news, and talk and lifestyle programs. With its network of close to 200 primary and feature affiliates nationwide, BNN BNN Boston Neighborhood Network BNN Boundary Network Node (IBM) BNN Back-Propagation Neural Network BNN Biological Neural Network BNN Bart's Neverending Network (public-service TV network in The Netherlands) covers virtually all major markets. BNN's programs are hosted by professional broadcast personalities who are also experts in the business, financial, and lifestyle fields, and reach two of the most desirable groups in America today: the novice and intermediate computer user groups within the "boomers," and the "seniors" groups, considered the largest consumer groups in the nation. Tom Gillespie, founder of Aqua Vie said, "This campaign is designed to increase the awareness and market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" for Aqua Vie products on a nationwide basis, while fulfilling the need to provide products to our shareholders, home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. consumers, institutions, and will greatly enhance our distribution strategies." Statements in this news release that are not historical are to be regarded as forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. which are subject to risks and uncertainties that could cause actual results to differ materially. For further information, visit the Aqua Vie site on the world wide web at:www.aquavie.com CONTACT: Aqua Vie Jim Parker, Investor Relations Investor relations The process by which the corporation communicates with its investors. , 208/725-0807 |
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