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Aqua Vie Beverage Corporation Announces the Appointment of Howard E. Coy as Aqua Vie Rep for Southern California.


KETCHUM Ketchum may refer to: Towns, cities, and lakes
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, Idaho--(BUSINESS WIRE)--June 24, 1998--Aqua Vie Beverage Corp. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:AVBC AVBC Aqua Vie Beverage Corporation (stock symbol) ), announced today that it had reached an agreement with Howard E. Coy, whereby Coy will become Aqua Vie's exclusive representative for Aqua Vie's Hydrator(TM) product line in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  and Nevada.

Coy has over 25 years of experience in the beverage industry, most recently as the sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 for the Barron Pacific Group Inc./Sahara Bottled Water. Prior to that, he was vice president of sales for Bear Specialty & Marketing, the founder of Sahara Bottled Water.

Coy is credited with directing the sales and marketing of Sahara Bottled Water, and building the Sahara Label into the No. 1 bottled water in the Southern California and Nevada's broad market accounts.

Prior to his involvement with the Sahara Brand, Coy worked for Seven Up San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  for 20 years. His many job descriptions included off truck delivery sales, sales rep., and area sales manager.

In commenting on theannouncement, Tom Gillespie, founder of Aqua Vie, said, "I'm excited that Howard has decided to join Aqua Vie. I followed his progress in his development of the Sahara brand, in the most competitive market in the U.S. He has a hands-on style, and is highly capable at swift, strategic marketing execution. He is a very positive asset to Aqua Vie in these markets, as well as to Aqua Vie's national distribution plan.

Coy said, "I watched Aqua Vie during its early development, and I personally tested the new all-natural products. With the drive Tom has shown in bringing this company back to its shareholders, and the contacts and experience that I developed with Sahara, I truly believe Aqua Vie's time has come, and that it will dominate its category on a national scale, within the next 12 months."

For further information on Aqua Vie Beverage Corp., visit our web site at: http://www.aquavie.com.

Statements in this news release that are not historical are to be regarded as forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 which are subject to risks and uncertainties that could cause actual results to differ materially.

   CONTACT:  Aqua Vie
              Jim Parker, 208/622-7792


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1U9CA
Date:Jun 24, 1998
Words:352
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