Aqua Vie Announces Initial Shipments of Product to Europe, the Middle East, China ... Howard Stern Goes Live July 29.

KETCHUM, Idaho--(BUSINESS WIRE)--July 12, 1999--

Thomas Gillespie, founder and chairman of the Board of Aqua Vie Beverage Corporation (OTC BB:AVBC), announced today initial shipments of product including four flavors of Aqua Vie's Hydrator(TM) line from the company's bottler, Delifruits SA (Valence, France).

Aqua Vie product in half-liter and 2-liter bottles is destined for retail outlets in Europe, the Middle East and China.

Delifruits SA, an aseptic bottling facility located in southeast France, is owned by Bongrain SA, a large food company. Delifruits, well known for product innovation, has also developed its own line of chocolate drinks, Veloute de Chocolat, a deguster chaud and a boire frappe, to be marketed by Aqua Vie into the aforementioned markets. Bottled in distinctive blue and brown shrink-labeled bottles, these single-serve chocolate-based drinks are expected to gain attention among adult chocolate connoisseurs and erstwhile coffee drinkers.

Aqua Vie's exclusive distributor in Israel, H. A. Cosmos Trade Ltd., will distribute Aqua Vie product, bearing the Kosher emblem, throughout Israel, Jordan, the West Bank, Gaza, and Spain. Distributor Batterjee Medical Services -- with whom Aqua Vie has plans to joint venture a bottling plant specializing in Aqua Vie's product and non-alcoholic wines -- will service retail outlets throughout Saudi Arabia. Kuwait, Syria, Yemen, Oman, Bahrain, Iran, United Arab Emirates and several additional countries in northeastern Africa. The company's distributor in China, where bottled water and all-natural products are gaining popularity, is Sunryel Nutritional Network, in Beijing, Shanghai, and Harbin City.

Gillespie indicated that though its first run went virtually without a hitch, Aqua Vie is taking extra care, especially in light of recent events in Europe. "While Delifruits is expert in the field of aseptic bottling, our strict quality control process, which includes a broad series of microbiological tests, is designed to ensure a bacteria-free product with the sort of flavor stability that has been missing among many non-carbonated waters until now," said Gillespie.

On the domestic front, Gillespie indicated that the company's North American promotion is expected to begin with "live" as well as pre-recorded spots on the Howard Stern Show in New York and Los Angeles on July 29. "While this represents a delay of our previous schedule, live participation by Howard Stem versus a campaign of merely prerecorded commercial messages seems well worth it," said Gillespie. "Though shareholders are understandably anxious for things to get underway, Aqua Vie's North American debut is going to be an industry first, and 'industry firsts' sometimes take a little longer. At long last however, Aqua Vie is coming to a distribution channel near you; in the meantime stay tuned to aquavie.com," Gillespie said.

Aqua Vie Beverage Corporation is North America's foremost developer and marketer of all natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the new delivery system for Aqua Vie's nutritionally fortified E Line(TM); Elixir(TM), Empower(TM), and Ecstasy(TM), its nutritionally specific line of Aquaceuticals(TM), and Aqua Vie's non-alcoholic wine and champagne beverages made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com.

NOTE: Statements contained in this release that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that such forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission.