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Aptus Communications Releases the 'Pragmatic Investor' Explaining 24 Specific Ways to Boost Your Profits in the Stock Market.


Business Editors

QUALICUM BEACH, British Columbia--(BUSINESS WIRE)--April 24, 2004

Investment advisors agree, the key to building a successful portfolio lies in having a good plan. Rather than being driven by fear and greed, investors need to put aside their emotions, find a successful strategy, be patient and stick with it. Aptus Communications Inc.'s newly released book, "the Pragmatic Investor," delivers the strategy and eliminates the emotion.

"We spent years researching and finding the very best strategies and techniques -- techniques such as Modern Portfolio Theory Modern portfolio theory

Principals underlying the analysis and evaluation of rational portfolio choices based on risk return trade-offs and efficient diversification.


modern portfolio theory

See portfolio theory.
 and strategies formulated by Benjamin Graham Benjamin Graham

A scholar and financial analyst who is widely recognized as the father of value investing. His famous book, "The Intelligent Investor", has gained recognition as one of the best and most important investment pieces written illustrating the fundamentals of a
 and Nobel Laureate Noun 1. Nobel Laureate - winner of a Nobel prize
Nobelist

laureate - someone honored for great achievements; figuratively someone crowned with a laurel wreath
 William Sharpe The following men have had the name of William Sharpe:
  • William Sharpe (politician), a delegate to the Continental Congress from North Carolina.
  • William Forsyth Sharpe, a nobel prize-winning economist.
," said author Mark Hing, "then we chose the best of the best and presented everything in an easy to follow format."

It all starts by selecting only stocks with a built-in margin of safety. That means knowing how to analyze the fundamentals. Next it requires proper diversification and asset allocation Asset Allocation

The process of dividing a portfolio among major asset categories such as bonds, stocks or cash. The purpose of asset allocation is to reduce risk by diversifying the portfolio.
. "The Pragmatic Investor" shows anyone, from beginner to advanced, how to get it right the first time.

"Our goal is to cut through all of the hype and misinformation mis·in·form  
tr.v. mis·in·formed, mis·in·form·ing, mis·in·forms
To provide with incorrect information.



mis
 and provide the most comprehensive, easiest to use and effective methods that will produce healthy returns with a minimum of risk," Hing said.

For more information, please visit www.pragmaticinvestor.com.

About Aptus Communications Inc.

Aptus publishes books and develops software to help retail investors make sound investment decisions. Its tools also allow financial service providers to better serve their clients.
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Publication:Business Wire
Date:Apr 24, 2004
Words:238
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