Aptura Research (Princeton, NJ), a unit of VNU, has released "Focus on Financial Media: 2005 Personal Financial Advisor Edition," a new annual research study that measures the relationship between personal financial advisors and the media in which they interact.Aptura Research (Princeton, NJ), a unit of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User , has released "Focus on Financial Media: 2005 Personal Financial Advisor Edition," a new annual research study that measures the relationship between personal financial advisors and the media in which they interact. The study measures 14 publications, including such titles as "Financial Advisor," "Registered Rep," "Journal on Financial Planning Financial planning Evaluating the investing and financing options available to a firm. Planning includes attempting to make optimal decisions, projecting the consequences of these decisions for the firm in the form of a financial plan, and then comparing future performance against " and "Investment Advisor Investment Advisor 1. A person making investment recommendations in return for a flat fee or percentage of assets managed, known as a commission. 2. For mutual fund companies, it is the individual who has the day-to-day responsibility of investing and monitoring the cash and ," in a range of metrics including readership, average issue ad exposure, relative reader involvement and editorial quality. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Aptura general manager Kathleen Henderson, "more personal financial advisors use trade publications as a source of job-related information than newspapers, television, web sites or trade shows. Fifty-seven percent cited trade publications as a source they regularly use for information concerning their jobs." |
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