Aptilon to Provide Real-Time Personalization Applications for GoToMyDoc.

Health/Medical Editors

BOSTON--(BW HealthWire)--April 26, 2000

Next Generation of Personalization Products will

Customize Interactions with Each Physician and Patient

to Enhance Their Online Experience

Aptilon, the only provider of business-to-business personalized health care e-marketing solutions today announced that GoToMyDoc, Inc., a leading physician and patient services Internet company, has chosen to use Aptilon's user-friendly e-Marketing Suite to understand their patients' and physicians' online behavior and to respond to them in real-time.

Aptilon will help leverage the latest technology and the power of the Internet to deliver greater personalization and value for GoToMyDoc physicians and their patients, which will reduce hassles, facilitate communication and improve patient satisfaction. GoToMyDoc provides proven Web-based practice management tools to physicians and provides education, information and transactional services to their patients. Currently GoToMyDoc operates in two markets, the ob/gyn market and the pediatric market.

"Aptilon's e-Marketing Suite enables us to easily deliver in real-time a greater level of personalization based on our individual patients' conditions or physicians' needs," said Paula McDonald, Executive Vice President of Strategy at GoToMyDoc. "With Aptilon's services, our site 'learns' about the needs and interests of patients/parents populations and doctors and then delivers dynamic, personalized content to them, based on this knowledge," said McDonald.

Aptilon's tools enable GoToMyDoc to better understand the preferences and interests of patient populations as well as doctors. This knowledge can be used to maximize relationships online and offline, through Aptilon's sophisticated personalization technology. This gives GoToMyDoc a single view of its customers and allows for unique relationships with pharmaceutical companies and other partners.

To provide an enhanced online experience for users of both GoToMyDoc's ob/gyn and pediatric sites, Aptilon integrates changes in the patient's personal health profile with sophisticated personalization tools. "With Aptilon, these sites privately, safely and accurately interpret elements of the patient's personal profiles and make recommendations to them on related topics and treatments," said GoToMyDoc's President and CEO, Skip Creasey. "With Aptilon, the users will have more meaningful visits with their physicians and become increasingly engaged in their own or their child's health, which improves the doctor-patient relationship and leads to greater quality of care."

About Aptilon

Aptilon is the only provider of business-to-business e-marketing solutions designed to meet the special needs of the health care industry. The company has developed the next-generation of e-commerce personalization applications. These applications integrate with health care marketers' Web sites, enabling them to intimately understand medical professionals' and their patients needs, and to act on those needs in real-time. Aptilon's Dynamic Dialog Marketing, as well as Point-and-Click Analytical and Campaign Management features make it easy for health care marketers to provide online customers with the best product and service recommendations. The knowledge gained from these online interactions can then be used to synchronize and maximize relationships offline, and give health care marketers a single view of their customers across all channels. The end result is effective integration of e-commerce into marketing plans, increased customer loyalty and market share.

The company has developed interactive multimedia products and e-commerce personalization applications for start-ups and large enterprises since 1995. Aptilon has offices in Boston, Chicago, Montreal, Paris and Zurich. For additional information, please visit http://www.aptilon.com or call 1 888-544-8866.

About GoToMyDoc, Inc.

GoToMyDoc is the first company to offer interactive Web-based services to both ob/gyn and pediatric markets, and to do so with the experience of having operated hundreds of physician practices serving hundreds of thousands of patients. The Internet service offers capabilities in three areas: Web-based practice management tools designed specifically for ob/gyns and pediatricians; patient and parent information and education, including information customized to a patient's own needs; and Internet linkages to simplify patient/parent interaction with the doctor's office for routine matters.