Aptilon Joins Consortium Advocating Responsible Use of Personalization Technology.Business Editors, Health/Medical Writers BOSTON--(BW HealthWire)--Oct. 11, 2000 Aptilon is the First Vertically Focused e-Marketing Solution Provider to Join, Consortium Priorities Include One-to-One Technology Growth Aptilon, a leading provider of business-to-business e-marketing solutions designed to meet the special needs of the health care industry, today announced its membership in the Personalization Consortium. This international consortium promotes the responsible and beneficial use of technology for personalizing consumer and business relationships. Aptilon is the first vertically focused e-marketing solution provider to join the Personalization Consortium, which provides a forum for discussion of one-to-one technology and privacy issues. The consortium also develops guidelines for personalized online marketing practices, sponsors research, works with other industry and consumer groups to shape public policy, and educates the marketplace about benefits of the enabling technology. "Because privacy issues and the ethical use of information are critical within the health care space, we support the mandate of the Personalization Consortium wholeheartedly whole·heart·ed adj. Marked by unconditional commitment, unstinting devotion, or unreserved enthusiasm: wholehearted approval. whole and look forward to working together and sharing best practices. The continued pursuit of the highest ethical standards is key to the success of personalization technology," said Denis Denis, king of Portugal: see Diniz. Martineau, Aptilon President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "As an e-marketing leader in health care, we are excited about working with other industry leaders in setting the direction for the ever-evolving e-commerce market." The Aptilon e-Marketing Suite consists of several products that empower health care marketers to create and manage real-time interactive product campaigns by providing medical professionals with tailored information that is suited to fit their interests and needs. Using Aptilon software and services, e-marketers can quickly implement their programs, create a superior overall customer experience and strengthen customer loyalty by shortening the path to satisfaction. About the Personalization Consortium Launched in April 2000, the Personalization Consortium is an advocacy group, formed by businesses, to promote the responsible and beneficial use of technology for personalizing consumer and business relationships. The founding members of the Personalization Consortium include American Airlines (NYSE NYSE See: New York Stock Exchange : AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. ), BroadVision (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BVSN BVSN Broadvision, Inc. (stock abbreviation, AMEX) ), Chell.com, DoubleClick (NASDAQ: DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), eCustomers.com, Elity Systems, E.piphany (NASDAQ: EPNY), eSupplies.com, Exactis.com (NASDAQ: XACT XACT Xante's Accurate Calibration Technology XACT X Automatic Code Translation XACT Cross Platform Audio Creation Tool ), Frequency Marketing, !hey software, I-Behavior, icontact, Individualize.com, Magnify mag·ni·fy v. To increase the apparent size of, especially with a lens. , Nexgenix, NextClick, Peppers and Rogers Group, PricewaterhouseCoopers, Persona, Servicesoft, SneakerLabs, u1.Net, Wheelhouse wheel·house n. See pilothouse. wheelhouse Noun an enclosed structure on the bridge of a ship from which it is steered Noun 1. and Younology. Information on the Personalization Consortium is available on the World Wide Web at http://www.personalization.org, by sending email to info@personalization.org, or by contacting consortium headquarters at 401 Edgewater Place, Suite 500, Wakefield, MA 01880; Tel: 781/ 246-0500. About Aptilon Aptilon is a leading provider of e-marketing software and services specifically designed to meet the unique needs of today's rapidly evolving pharmaceutical and medical device industries. The company's personalized e-marketing applications are fast to implement and easily integrated with marketers' Web sites. The Aptilon Health e-Marketing Suite consists of several easy-to-use e-marketing and e-marketing research solutions which enable health care marketers to not only create, monitor and adjust campaigns on the fly, but also allow them to conduct marketing research, gather data real-time and adjust their campaigns accordingly. Also, thanks to the additional reach offered by the Aptilon network of health dot-com Web sites, marketers can enjoy more valuable and frequent interactions with medical professionals than they can through their current Web sites. Aptilon has developed interactive multimedia products and e-commerce marketing applications for companies ranging from start-ups to large enterprises since 1995. Aptilon has offices in Boston, Chicago, Montreal, Paris and Zurich. For additional information, please visit http://www.aptilon.com or call 888-544-8866. |
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