Aptilon Health Strengthens Management Team With Top Industry Experts.

Business Editors/High Tech Writers

BOSTON--(BUSINESS WIRE)--Oct. 25, 2000

Aptilon Health today announced the addition of two industry veterans to its executive team, bringing 26 additional years of industry experience to the company's already powerful group of health care and e-business professionals.

Claude Thibault has joined as chief financial officer and Marc Petit will serve as vice president, operations.

As Aptilon's chief financial officer, Thibault will focus primarily on financing, merger and acquisition strategies, investor relations, and ensuring the company meets its strategic growth milestones. He most recently served as vice president of corporate development for a media and technology venture, managing the company's financial departments where he played critical roles in strategic planning, mergers and acquisitions as well as equity and bank financing.

Thibault also brings to Aptilon a unique understanding of health care technology from the perspective of an investment banker and financier--experience he gained while working as a vice president at Midland Walwyn Capital (now Merrill Lynch Canada). He began his career with eight years at KPMG in their Corporate Finance Practice. Thibault is a Chartered Accountant and earned his MBA from McGill University in Montreal.

"Aptilon has a very clear insight as to what its clients need to succeed in the e-marketing world, and that insight puts this company on a fast track to success," Thibault said. "I'm looking forward to playing an integral role in that success as a member of Aptilon's already strong executive team."

Marc Petit joins Aptilon from Softimage, a company previously owned by Microsoft (MSFT) and now owned by Avid (AVID), which is a leading provider of digital audio and video tools for information and entertainment applications. As vice president of Softimage's 3-D product line, Petit was responsible for the definition, development and testing of 3-D software and the 100-person team required to develop it.

As the company's VP, operations, Petit will apply his technology and product management knowledge to oversee Aptilon's rapid growth and ensure that his team exceeds customer expectations with unique e-marketing solutions. Petit has an engineering degree in telecommunications from the National Institute of Telecommunications in Paris.

"Aptilon's innovative business model is evidence that the company understands its niche market and is well positioned to capitalize on it," Petit said. "My eagerness to join the team was based not only on the company's potential to be a huge success but on the way they would do it--led by the strength of their products and their commitment to the company's human assets."

About Aptilon

Aptilon is a leading provider of e-marketing software and services specifically designed to meet the unique needs of today's rapidly evolving pharmaceutical and medical device industries. The company's personalized e-marketing applications are fast to implement and easily integrated with marketers' Web sites.

The Aptilon Health e-Marketing Suite consists of several easy-to-use e-marketing and e-marketing research solutions which enable health care marketers to not only create, monitor and adjust campaigns on the fly, but also allow them to conduct marketing research, gather data real-time and adjust their campaigns accordingly. Also, thanks to the additional reach offered by the Aptilon network of affiliate health Web sites, marketers can enjoy more valuable and frequent interactions with medical professionals than they can through their current Web sites.

Aptilon has developed interactive multimedia products and e-commerce marketing applications for companies ranging from start-ups to large enterprises since 1995. Aptilon has offices in Boston, Chicago, Montreal, Paris and Zurich. For additional information, please visit http://www.aptilon.com or call 888/544-8866.