Aptilon Health Sponsors Premier E-Health Care Technology Showcase.Business Editors/Health & Medical Writers BOSTON, Mass.--(BUSINESS WIRE)--Nov. 29, 2000 A company e-marketing research expert will present industry developments during a breakout session on how successful companies will be leveraging e-marketing research in 2001 Aptilon Health, a leading provider of personalized e-marketing software and services designed exclusively for the pharmaceutical and medical device industries, will provide the latest industry insights on leveraging e-marketing research during a workshop the company is hosting at eHealthcareWorld -- a top industry trade show. The workshop is at 2 pm on Tuesday,Dec. 5. The company also is a major corporate sponsor of the eHealthcareWorld show. All conference attendees are invited to booth 1523 at the Javits Center in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of where Aptilon representatives will be demonstrating the latest additions to company's e-Marketing Suite, as well as the Aptilon Health ReachNet(TM)-- a network of affiliated health Web sites that provide Aptilon's clients with unprecedented industry reach. "We are anxious to share our technology and vision with the thousands of eHealthcareWorld attendees," said Denis Denis, king of Portugal: see Diniz. Martineau, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Aptilon Health. "This kind of conference sponsorship allows us to present the merits of our ReachNet to marketers from pharmaceutical and medical device companies, as well as the health Web sites that would want to join our network to monetize their existing relationships with medical professionals. eHealthcareWorld offers a great opportunity to communicate with all the industry's key players while they are gathered under one roof." Aptilon's educational workshop entitled e-Marketing Research: A Brand New Bag, will be given by Kimberly Elcess, Ph.D, Aptilon's director of customer solutions. Elcess will explain how to use e-marketing research to carry out a successful marketing program online, and make it pay off with increased ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Elcess has a proven record of success in diverse international consulting, launching high tech start-ups and conducting and leveraging research and development. Formerly a senior consultant with Navigant Consulting, she holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from INSEAD INSEAD Institut Européen d'Administration des Affaires (European Institute for Business Administration; now know simply as INSEAD) INSEAD I Never Stop Eating And Drinking and a Ph.D. from MIT MIT - Massachusetts Institute of Technology . Aptilon joins other industry leaders such as Healinx, Medibuy, Adam.com, Medsite, Oncology.com, Ingenix and Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. in hosting this biannual bi·an·nu·al adj. 1. Happening twice each year; semiannual. 2. Occurring every two years; biennial. bi·an conference that explores the new paths health care has taken as a result of the Internet. The three-day event three-day event a competition in the pleasure horse sport comprising usually one day each for dressage, cross country and show jumping. offers seven different conference tracks, renowned speakers from diverse backgrounds, interactive educational workshops, and an extensive exposition floor to facilitate strategic networking Strategic Networks Strategic Networks play a major role in the overall Strategy Development Process. Strategic Networks need to be developed, managed and measured professionally and are responsible for successful executed strategies and strategic roadmaps. . About Aptilon Aptilon is a leading provider of e-marketing software and services specifically designed to meet the unique needs of today's rapidly evolving pharmaceutical and medical device industries. The company's personalized e-marketing applications are fast to implement and easily integrated with marketers' Web sites. The Aptilon Health e-Marketing Suite consists of several easy-to-use e-marketing solutions which enable health care marketers to not only create, monitor and adjust campaigns on the fly, but also allow them to conduct marketing research, gather data real-time and adjust their campaigns accordingly. Also, thanks to the additional reach offered by the Aptilon Health ReachNet(TM) - a network of affiliated health Web sites - marketers can enjoy more frequent and valuable interactions with medical professionals than they can through their current Web sites. Aptilon has developed interactive multimedia products and e-commerce marketing applications for companies ranging from start-ups to large enterprises since 1995. Aptilon has offices in Boston, Chicago, Montreal, Paris and Zurich. All trademarks and registered trademark in this news release are the property of their respective owners. |
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