Aptilon Health, DocCheck Medical Services, and Hewlett-Packard to Host e-Marketing Panel at eyeforpharma.Business Editors, High Tech Writers BASEL Basel (bä`zəl) or Basle (bäl), Fr. Bâle, canton, N Switzerland, bordering on France and Germany. , Switzerland--(BUSINESS WIRE)--Nov. 27, 2000 Aptilon Health, DocCheck Medical Services and Hewlett-Packard will hold a panel discussion at the eyeforpharma Conference in Basel, Switzerland, on Tuesday, Nov. 28. The panel will be chaired by John Galbraith Noun 1. John Galbraith - United States economist (born in Canada) who served as ambassador to India (born in 1908) Galbraith, John Kenneth Galbraith , associate partner at Accenture, formerly Andersen Consulting See Accenture. . The panel discussion will give the audience the opportunity to address questions on key issues such as: --Who can and should own the physician relationship, and how can marketers reach physicians online? --What value do physicians obtain online, and how do they react to being addressed online? --Which activities can the sales force perform to support online marketing, and how can the sales representatives be e-nabled to contribute to online marketing? As part of the panel discussion, each panel member will present specific topics relevant for online marketing to physicians. Aleksandar Ruzicic from Aptilon Health will talk about the increasing importance of online marketing as well as best approaches for creating early wins. Dr. Thomas (language) Thomas - A language compatible with the language Dylan(TM). Thomas is NOT Dylan(TM). The first public release of a translator to Scheme by Matt Birkholz, Jim Miller, and Ron Weiss, written at Digital Equipment Corporation's Cambridge Research Laboratory runs Steenweg, managing director of DocCheck Medical Services, will then present opportunities for online marketing and market research. Amjid Murtza, a consultant at Hewlett-Packard, will present solutions for integrating the sales force into online activities through mobile devices. The discussion, with three companies offering complementary e-solutions for pharmaceutical and medical device companies, will give marketers the opportunity to address their need for total e-solutions. Aleksandar Ruzicic, general manager, Europe, of Aptilon Health says: "This is an opportunity for attendees to learn more about the challenges of e-marketing from Aptilon and our presentation partners. We believe that the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the requires strong collaboration Strong collaboration (also known as radical collaboration) is a term coined by Larry Sanger to refer to a new type of collaboration made possible by computers and the Internet and used on sites like Wikipedia. among a multitude of complementary solution providers to maximize the value for customers." About eyeforpharma The second annual eyeforpharma Europe is the fourth event in the global series of eyeforpharma conferences, which along with eyeforpharma.com (the online publishing site) represent the world's leading community for pharmaceutical industry professionals. Billed as "The Industry Meeting Place" this event sets out to be the forum for senior level decision makers from the pharmaceutical industry who are looking to exploit the use of the Internet to develop their e-business and e-R&D offering. This is where people can meet and discuss strategies, develop alliances and, most important of all, exchange ideas and do business. About Aptilon Health Aptilon Health is a leading provider of e-marketing software and services specifically designed to meet the unique needs of today's rapidly evolving pharmaceutical and medical device industries. The company's personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. e-marketing applications are fast to implement and easily integrated with marketers' Web sites. The Aptilon Health e-Marketing Suite consists of several easy-to-use e-marketing solutions which enable health care marketers to not only create, monitor and adjust campaigns on the fly, but also allow them to gather data real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. and adjust their campaigns accordingly. Also, thanks to the additional reach offered by the Aptilon Health ReachNet(tm) - a network of affiliated health Web sites - marketers can enjoy more valuable and frequent interactions with medical professionals than they can through their current Web sites. Aptilon has developed interactive multimedia products and e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. marketing applications for companies ranging from start-ups to large enterprises since 1995. Aptilon has offices in Boston, Chicago, Montreal, Paris and Zurich. For additional information, please visit http://www.aptilon.com or call 888/544-8866. About DocCheck Medical Services DocCheck connects European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. healthcare market players on the Internet and has established itself as the leading communications platform in this growth market. DocCheck offers a portfolio of highly automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. online marketing tools for the healthcare market. DocCheck Medical Services GmbH, Cologne Cologne (kəlōn`), Ger. Köln, city (1994 pop. 962,500), North Rhine–Westphalia, W Germany, on the Rhine River. It is a commercial, financial, and industrial center, a rail and road junction, and a river port. and DocCheck Medical Services ltd., London are wholly-owned subsidiaries of antwerpes ag. For additional information please contact Jutta Hubener, the Media Contact at: antwerpes ag Vogelsanger Stra(beta)e 66 50823 Koln phone: ++49 221 920 53-139 fax: ++49 221 920 53-133 mobile: ++49 173 70 82 544 mail: jutta.huebener@antwerpes.de About Hewlett-Packard Company Hewlett-Packard Company, is a leading global provider of computing computing - computer and imaging solutions and services focused on making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and an Internet infrastructure that's always on. For additional information on HP's e-services please visit the HP Web site at www.hp.com For information on HP's e-services for mobile pharmaceutical sales forces, please contact Amjid Murtza at HP Consulting (email: amjid_murtza@hp.com, tel: +44 (0) 1344 368425, www.hp.com/go/consulting ). |
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