Aptas Selected by Telecom Directories Ltd. for Enhanced Search and Content Services of www.yellowpages.co.nz.DENVER -- Aptas, Inc. announced today that it has been selected by Telecom Directories Ltd., the New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. directory publishers of the Yellow Pages(R), White Pages(R) and Local Directory(TM), to provide services that will help them enhance the company's online Yellow Pages directory, www.yellowpages.co.nz. Aptas will provide enhancements to improve the quality and relevance of the keyword search services on the site. "Telecom Directories Ltd. has been a true pioneer in localized Translated into the spoken language of the country. See localization. keyword search, something most worldwide publishers are just beginning to implement. We consider their decision to work with us on search relevance and content to be a gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. and meaningful endorsement," says Perry Evans, Chief Executive at Aptas. Roger Shipp, General Manager of Telecom Directories, Ltd. says: "In this highly competitive online environment, companies battle for a share of searching eyeballs The number of users. "There are 110 eyeballs" means there are 110 users currently online. See eyeball hang time. . Experience has taught us the importance of paying close attention to the relevance and quality of keyword search services. Aptas' unique commitment to depth and quality in categories and content conversion will help us to continue to improve the consumer and advertiser experience." About Telecom Directories Limited Telecom Directories, Ltd., publishers of the Yellow Pages, White Pages and Local Directory, was formed in 1988 as a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Telecom Corporation of New Zealand Limited. They are responsible for printing and distributing more than six million copies of the Yellow Pages and White Pages across New Zealand, and more than one million Local Directories. Every year they produce 18 regional and 22 local directories as well as the online directories www.whitepages.co.nz and www.yellowpages.co.nz. These resources provide the information New Zealanders This is a list of well-known people associated with New Zealand. Art A
About Telecom Corporation of New Zealand Limited Telecom Corporation of New Zealand Limited is the largest listed New Zealand-based company and the country's largest telecommunications provider. It is listed on the New Zealand, Australian and New York Stock Exchanges New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. and has investors in New Zealand, Australia, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe. Telecom Corporation of New Zealand, Ltd. provides a full range of Internet, data, voice, mobile and fixed line calling services for customers in Australia and New Zealand. Visit www.telecom.co.nz for more information. About Aptas Aptas brings advanced software and database services together to enhance the relevance and value of local search services. Aptas is exclusively focused on leveraging Yellow Pages print ad and web content for advanced local search, navigation and content publishing. Visit www.aptas.com for more information. |
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