Aptas Selected by Sensis to Help Leverage Print and Internet Yellow Pages Ad Content for Online Services.Business Editors/High-Tech Writers DENVER--(BUSINESS WIRE)--Jan. 21, 2004 Aptas, Inc. announced that it has been selected by Sensis Pty Ltd PTY LTD Propriety Limited (company structure in Australia) , the leading Australian Australian pertaining to or originating in Australia. Australian bat lyssavirus disease see Australian bat lyssavirus disease. Australian cattle dog a medium-sized, compact working dog used for control of cattle. directory, advertising and information provider responsible for managing the Yellow Pages(R) product suite, to provide services that will help them enhance the company's online Yellow Pages(R) directory, www.yellowpages.com.au. With a successful pilot program recently completed, Aptas will prepare and deliver all Yellow Pages(R) print and online content as searchable online data. As a result, advertisers can achieve greater distribution of their key advertising messages. Consumers, in turn, will be able to search in ways that are most relevant to their specific needs and location, providing more opportunities to browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. and compare the right advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase content. "Leveraging Yellow Pages(R) advertising content enables publishers to lead the evolution of online local search with rich content and ad services," said Perry Evans Ev·ans , Herbert McLean 1882-1971. American anatomist who isolated four pituitary hormones and discovered vitamin E (1922). , Chief Executive at Aptas. "Sensis is a true pioneer in the local search and the Yellow Pages(R) industry. We are very pleased to be working to help them realize their industry-leading vision." Andrew Day, Sensis' Chief Executive said: "Our aim is to establish Sensis as the major player in local Australian advertising. A key component of this pursuit is to provide consumers with the most relevant and complete, localized Translated into the spoken language of the country. See localization. business information. Aptas is leading the industry in advanced solutions to fully leverage advertising assets for local search." About Sensis Pty Ltd Sensis, one of Australia's leading directory, advertising and information providers, delivers a range of powerful, multi-channel solutions to more than 400,000 customers - the majority of which are SMEs. Such solutions include directories advertising, voice and online information and advertising, electronic procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. and e-cataloguing services. Sensis is the advertising subsidiary of Telstra Corporation Limited and manages some of Australia's most iconic i·con·ic adj. 1. Of, relating to, or having the character of an icon. 2. Having a conventional formulaic style. Used of certain memorial statues and busts. brands such as White Pages(R), Yellow Pages(R), CitySearch(R) and Whereis(R). For more information, visit the corporate internet site at www.sensis.com.au. (R) Registered trade mark of Telstra Corporation Limited CitySearch(R) - registered trademark of CitySearch Australia Pty Ltd About Aptas Aptas brings advanced software and database services together to enhance the relevance and value of local search services. Aptas is exclusively focused on the leverage of Yellow Pages print ad and web content for advanced search, navigation and presentation of local advertiser information. Headquartered in Denver, Colorado, the company's client list includes major Yellow Pages publishers and portals. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion