Aptas Selected by Dex Media to Help Make Yellow Pages Ad Content Fully Searchable Online.Business Editors/High-Tech Writers DENVER--(BUSINESS WIRE)--July 21, 2003 Aptas, Inc. announced that it has been selected by Dex DEX - A cross between Modula-2 and C by W. van Oortmerssen. Amiga version 1.2. Media, Inc., the official directory publisher for Qwest Communications
Aptas' new Ad Knowledge Services will prepare and deliver Qwest Dex Yellow Pages print ad content as searchable data on qwestdex.com. As a result, the company's advertisers will achieve greater distribution of their key advertising messages. Consumers, in turn, will be able to search in ways that are most relevant to their specific needs and location, providing more opportunities to evaluate and contact the advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase . "Bringing Yellow Pages print ad content to the Internet and making it searchable are critical innovations in the evolution of local search capabilities," said Perry Evans, chief executive officer at Aptas, www.aptas.com. "We are pleased to be working with Dex Media to help leverage the substantial content and marketing value of Yellow Pages with the power of the Internet." "We are highly focused on expanding the distribution of our advertisers' messages and creating additional marketing and lead generation opportunities," said Francis Barker barker a term for an animal that does not usually bark which makes a violent respiratory effort, often during a convulsion, accompanied by a sound which roughly resembles a dog's bark. , senior vice president - Strategy & Corporate Development at Dex Media. "Aptas' technology delivers a very important first step in making detailed content quickly and easily accessible to consumers who want to reach our advertisers." Qwestdex.com allows Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f to access Yellow Pages directory information from any of the more than 300 QwestDex directories covering its 14-state service area. Last year, approximately 81 million searches were conducted using qwestdex.com. About Dex Media/QwestDex QwestDex provides local and national advertisers with industry-leading directory, Internet and direct marketing solutions that connect advertisers and consumers. As the official, exclusive publisher for Qwest Communications International, QwestDex publishes 301 White and Yellow Pages across a 14-state region. The company serves more than 425,000 advertisers reaching millions of consumers and businesses with accurate, complete and trusted information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. in print, online at qwestdex.com and on CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). . About Aptas Aptas combines advanced software and database services to enhance the relevance and value of local search services. Headquartered in Denver, Colorado, the company's client list includes major Yellow Pages publishers and portals in both North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. |
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