AptSoft Lean Integration Technology Drives Strategic Partnerships, Gains Industry Momentum.BURLINGTON, Mass. -- Partners such as Salesnet and Broadbeam deliver AptSoft's event-driven application collaboration Working together on a project. See collaborative software. to help companies align align (  līn),v to move the teeth into their proper positions to conform to the line of occlusion. core systems with business processes The drive to respond more quickly and efficiently to market events and the completion of several key partnerships have fueled rapid adoption of AptSoft's Event-driven Application Collaboration(TM) technology in several vertical markets. Partners such as Salesnet and Broadbeam have used AptSoft software to connect previously siloed applications An application that does not interact with other applications or information systems. A siloed application is any software that functions on its own to solve a problem. Such applications are often found within the many departments of large enterprises. like customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), sales and supply chain to help companies align their existing systems with business processes. AptSoft's unique technology currently powers on-demand CRM company Salesnet's Integration-as-a-Service(TM) offering. AptSoft's technology has gained momentum by providing the flexibility to customize how companies want to connect their systems, the speed to do it quickly, the ease of use to enable non-technical and technical staff to work together toward business goals, and the affordability to deploy the system under budget. These benefits help companies align their IT systems to the business processes that drive revenue. Partnerships such as the one with Salesnet have yielded bottom-line benefits to customers. Salesnet's Integration-as-a-Service empowers companies to rapidly connect its CRM application with other core business solutions. Integration-as-a-Service provides the process coupling between CRM and core business applications to transform companies into agile enterprises The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. that respond swiftly to customer needs. "Business agility and fast time-to-market is a core requirement for success in today's economy," said Dan Starr, chief marketing officer at Salesnet. "Teaming with AptSoft provides the best of both integration worlds: the speed, affordability, and configurability of the "as-a-service" model, and the depth and robust capabilities of custom code or broker-based integration. Through our AptSoft partnership, we offer customers more than 200 pre-built business software connectors out-of-the-box, which provides them with integration delivered through clicks-not-code(TM). As one of the core components of our unique Guided Performance Selling vision for CRM, the service has experienced rapid adoption. Currently, more than 50 percent of our customer base has expressed a strong interest in leveraging the benefits of Integration-as-a-Service." Essex Credit Corporation is one such corporation benefiting from the AptSoft/Salesnet partnership. Essex Credit provides low-interest boat and recreational vehicle loans via eight branch offices across the coastal U.S. It offers a full suite of loans via its interactive Web site, which allows customers to fill out applications with just a few mouse clicks. Integration between this system and the rest of the business is crucial to ensuring Essex Credit continues its legacy of unfailing customer service. The company outsources its IT infrastructure management - including the Salesnet/AptSoft solution - to IT consultancy and Salesnet partner Brickwalk, Inc. "Essex Credit depends upon free-flowing communication between its CRM and other back-office systems to ensure customers can easily access the information they need to apply for the right loan," said Matt Williams Matt Williams can refer to different people:
Branching out AptSoft's software has penetrated other markets, including retail, insurance, finance and manufacturing. It has also become a player in wireless markets, thanks in part to a strategic partnership with mobile solutions provider Broadbeam Corporation. Broadbeam uses AptSoft to quickly and easily connect its Mobile Solutions System(TM) (MSS MSS - maximum segment size ) to customers' enterprise applications. MSS lets mobile personnel exchange real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. information with the enterprise in a secure and reliable environment. For example, with MSS fully integrated into its infrastructure, a company can allow sales staff to provision services, initiate product delivery and begin a billing cycle Billing cycle The time elapsed between billing periods for goods sold or services rendered. from a handheld device with just a few keystrokes. "Simply connecting different systems will not give companies the process alignment they need to be agile," said David Cameron  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , AptSoft's vice president of product integration. "Instead, they need an event-driven architecture Event-driven architecture (EDA) is a software architecture pattern promoting the production, detection, consumption of, and reaction to events.An event can be defined as "a significant change in state"[1]. that allows them to customize how they respond to each key event. AptSoft's approach is twice as collaborative, three times as cost effective, five times faster and 10 times more flexible than standard custom code application integration approaches. Partnerships with key players such as Salesnet, Broadbeam and others help us expand into new markets." About AptSoft Corporation The AptSoft Corporation, based in Burlington, Mass., is an enterprise software company focused on aligning a·lign v. a·ligned, a·lign·ing, a·ligns v.tr. 1. To arrange in a line or so as to be parallel: align the tops of a row of pictures; aligned the car with the curb. existing IT systems with business processes to help companies become more agile in response to market opportunities. AptSoft's Event-driven Application Collaboration(TM) software is twice as collaborative between IT and business process owners The process owner is the person who co-ordinates the various functions and work activities at all levels of a process. This person might have the authority or ability to make changes in the process as required, and manages the entire process cycle to ensure performance , three times as cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. , five times faster, and 10 times more flexible than custom code. Companies use AptSoft's lightweight, easy-to-use software to generate new revenue streams and improve customer service while reducing IT costs by extending existing systems. For more information, visit the company's Web site at www.aptsoft.com. |
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