Aprisma Launches $12 Million Worldwide Branding Campaign That Makes Emotional Connection With Target Audiences.Business/Technology Editors DURHAM, N.H.--(BUSINESS WIRE)--Sept. 18, 2000 Aprisma Management Technologies Aprisma Management Technologies was created after Cabletron Systems was broken up into 5 smaller pieces, as the business unit to continue the highly successful SPECTRUM network management suite. It was acquired in early 2005 by Concord, which in turn was acquired by Computer Associates. , a pioneer in e-business infrastructure management software, today unveiled a $12 million, global branding campaign that makes a strong emotional connection with CIOs and information technology managers. The campaign, titled "Only Human," is designed to increase awareness of Aprisma, enhance the brand equity of its cornerstone SPECTRUM product suite, create momentum for the company prior to an initial public offering -- and launch an entirely new global independent brand. Aprisma, recently established as an autonomous company from Cabletron Systems, partnered with TFA/Leo Burnett Technology Group in developing the brand campaign. "Our focus group research in both the enterprise and service provider markets revealed that the IT professional is the true unsung hero of today's massive infrastructure buildouts," said Darren Orzechowski, Aprisma's vice president of marketing. "These customers are working increasingly longer hours, facing monumental mon·u·men·tal adj. 1. Of, resembling, or serving as a monument. 2. Impressively large, sturdy, and enduring. 3. staffing shortages and mounting pressure for better network and system performance. Our ads make an emotional connection to our target customer by demonstrating an understanding of their challenges, as well as the positive impact that Aprisma solutions can have on the personal and professional lives of the people who interact with them." APRISMA. MANAGE WHAT MATTERS The global branding campaign includes a new corporate tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. : "Aprisma. Manage What Matters." The new tagline highlights Aprisma's decade long history of managing the most mission critical elements of the IT infrastructure, including over 500 devices from today's leading network providers, 3Com, Cisco, Enterasys, Extreme, Juniper juniper, any tree or shrub of the genus Juniperus, aromatic evergreens of the family Cupressaceae (cypress family), widely distributed over the north temperate zone. Many are valuable as a source of lumber and oil. , Lucent, Marconi, Nortel, Redback Red´back` n. 1. (Zool.) The dunlin. , Riverstone, as well as strong integration points with systems and applications providers including BMC (BMC Software, Inc., Houston, TX, www.bmc.com) A leading supplier of software that supports and improves the availability, performance, and recovery of applications in complex computing environments. . In addition, the tagline elevates Aprisma's positioning above the competition, allowing the company to appeal to the things that matter most -- its customers' personal and professional lives. The branding ads will be running in BusinessWeek and many of the major computer/networking trade and government IT publications. The campaign includes print ads, corporate identity, revised collateral materials, a revolutionary Web site design, public/analyst relations programs and other direct mail/electronic marketing campaign elements. About Aprisma Aprisma Management Technologies is a leading provider of intelligent, multi-vendor management solutions that meet the service-level requirements of network, enterprise and service provider customers. Aprisma's SPECTRUM suite of management software offers automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. , proactive service availability solutions that are integral components of today's mission-critical business and service provider infrastructures. Aprisma's many SPECTRUM customers include Sprint, Rogers Communications Rogers Communications Inc. (TSX: RCI.A, TSX: RCI.B, NYSE: RCI) is one of Canada's largest communications companies, particularly in the field of wireless communications and cable television, with additional telecommunications and mass media assets. Edward S. , Genuity, Alcatel KE, General Motors, NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. , WorldCom, Compaq and Earthlink. Additional information on SPECTRUM and related solutions are available at http:www.aprisma.com or by contacting Aprisma sales at +1 (877) 437-0291, as well as contacting authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: SPECTRUM resellers worldwide. SPECTRUM is a registered trademark of Aprisma Management Technologies. All other products or services referenced herein are identified by the trademarks or service marks of their respective companies or organizations. |
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