Aprimo Poised to Increase B2B Market Share in Lead Management Automation Industry.INDIANAPOLIS -- Aprimo, Inc., a global provider of Global and Interactive Marketing Software, has been described as being in the "best position to capture B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business market share" among the four incumbent marketing and sales automation Sales Automation - Sales Force Automation vendors reviewed in the recent independent report, "B2B: Lead Management Automation Market Overview" (Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
"We've been working with our B2B marketing customers to continually enhance the approach and innovation in online lead management and nurturing to assure solid and measurable marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. . We've long been a leader in driving marketing change in the B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. marketplace and we add value by empowering B2B marketers to drive more compelling prospect conversations and lead management processes in the online and offline communities," said Bill Godfrey, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Aprimo. "We continue to enjoy solid growth and results even in light of the recent economic pressures, and are excited about the continued business opportunity for us and our customers in the marketing software management and performance market." Aprimo's opportunity to increase its B2B market penetration will be further enhanced by its upcoming release of Aprimo Marketing Studio, a digital, on-demand version of its interactive marketing solution that will feature cutting-edge tools for search engine marketing and social media creation and management. According to the independent report, "Aprimo has made across-the-board improvements to campaign management, application usability, and overall product strategy that, among the incumbents, put it in the best position to capture B2B market share1." About Aprimo Aprimo is a leading provider of on-demand marketing software solutions that increase the efficiency and effectiveness of marketing organizations. Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events. Aprimo's on-demand applications can work individually to address a specific marketing issue or combine to provide an integrated suite. Aprimo's solutions accelerate the marketing productivity of hundreds of leading companies including Adobe, Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , Cabela's, Ernst & Young, Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner Cable-NY, Wal-Mart, and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . For more information call + 1.317.803.4300 or visit aprimo.com. 1 "B2B Lead Management Automation Market Overview," Forrester, September 22, 2009 |
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