Aprimo(R) Announces Availability of Aprimo Enterprise 8.0.Comprehensive EMM (Expanded Memory Manager) Starting with 386-based PCs, an EMM is software that converts extended memory (beyond one megabyte) into EMS memory, the first technique used to increase memory in the PC. Application Accelerates Strategic Marketing Insights and Productivity LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Aprimo, Incorporated, a leading provider of software for Enterprise Marketing Management (EMM), today announced the release of Aprimo Enterprise 8.0, a powerful new version of its flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. based on its Enterprise Marketing Backbone[TM]. The new product is available immediately and includes an entirely new marketing performance management (MPM MPM Multi-Processing Module (Apache) MPM Manufacturing Process Management MPM Milwaukee Public Museum MPM MMW (Millimeter Wave) Power Module MPM Master of Project Management (degree) ) application that will provide marketers unprecedented real-time insight into their marketing processes, programs, and campaigns. Combined with Aprimo Enterprise's strong operational capabilities, marketers will be able to execute, gain insight, and then optimize their marketing processes throughout the enterprise. Kimberly Collins, a VP at Gartner, observed the changing role of marketing, "The role of marketing and the Chief Marketing Officer will change drastically over the next five years as marketing becomes more strategic to the organization, improving revenue generation, decreasing costs and reducing marketing waste....A focus on marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. and performance will change the view of marketing as purely a cost center for the organization to one of a profit center that facilitates revenue conversion and manages costs."1 A Visionary New Marketing Performance Management (MPM) Application As marketers respond to business demands for increased accountability, they require a platform to organize their data and analytical tools to provide real-time insight. Aprimo MPM delivers real-time analytics and dashboards that give marketers insight into their processes, campaigns and outcomes. Ultimately, MPM allows marketers to understand the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of broad strategies and initiatives in addition to response rates and other tactical measures. Aprimo Extends Leadership Across Its Six Solution Sets Aprimo Enterprise incorporates inputs from over 170 customers who have implemented Aprimo products over the past decade. Based on extensive human factors research with these customers, Aprimo Enterprise 8.0 now boasts a highly intuitive UI that leverages powerful AJAX technology to deliver a highly productive user experience. Additionally, over 150 enhancements across all six solution sets make Aprimo Enterprise 8.0 a leader in all six solution sets where the company competes. Significant advances include: * Marketing Financial Management. New functionality includes user defined Any format, layout, structure or language that is developed by the user. budget hierarchies and advanced financial controls, sophisticated multi-currency management, and support for multiple financial groups within a single instance of Aprimo Enterprise. * Production Management and Workflow. In mid 2006, Aprimo Enterprise 7.5 brought to market the first hybrid of project management and work flow designed specifically for marketing. Aprimo Enterprise 8.0 adds over 25 new features based on inputs from our global customer base. * Brand Content Management. Aprimo Enterprise 8.0 includes an advanced asset portal that provides access to distributed users inside and outside of the corporate firewall. It also includes several enhancements to the annotation engine for collaborative asset review. * B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. Campaign Management. An entirely new module, Contact Optimizer, manages channel contacts across multiple campaigns. It enables marketing campaigns to use the best channel to deliver the next best offer using business rules or predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. . Additionally, integration with the WebTrends Marketing Data Warehouse enables marketers to design and execute sophisticated multi-channel campaigns. * Lead Management. Increasingly, companies see integrated lead management as a priority to increase marketing ROI. Aprimo Enterprise 8.0 adds significant capabilities to lead distribution by enabling hierarchical and other types of rules that are required for enterprise deployments. A recently announced adaptor allows for two way integration with Salesforce.com. * B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Marketing. Aprimo addresses B2B marketing with a combination of campaign management, ad hoc For this purpose. Meaning "to this" in Latin, it refers to dealing with special situations as they occur rather than functions that are repeated on a regular basis. See ad hoc query and ad hoc mode. list management, data management, and event management in one integrated platform. Aprimo Enterprise 8.0 offers a variety of new features focused on ad hoc list management, one of the most troublesome challenges faced by B2B marketers. "Marketers want an application that provides them with the power to show the measured results of their investments," said Bill Godfrey, Aprimo CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Accountability for results' has joined 'brand value' and 'customer centricity' as key phrases in the CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). lexicon." "Global marketers need real-time insight and the ability to take decisive action. Marketers who can leverage this capability can become strategic levers for change in their organization. Aprimo Enterprise 8.0 provides a powerful answer to the challenge of marketing in the era of global brands and the empowered customer. We support the CMO's role in furthering a company's own strategic differentiation and success," said Michael Emerson, Aprimo CMO. About Aprimo Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo's integrated suite of applications, Aprimo Enterprise, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies) and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo's innovative service oriented architecture (SOA (1) (Start Of Authority) The first record in a DNS zone file. See DNS records. (2) (Service Oriented Architecture) The modularization of business functions for greater flexibility and reusability. ), which eliminates marketing as an island of information within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including AT&T Inc., Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , N.A., Capital One Services, Inc., The Home Depot U.S.A. Inc., Honda Motor Europe Ltd., Intel Corporation, Merck & Co., Inc., Nestle S.A., Sprint Nextel Corporation, Target Corporation, Toyota Motor Corporation and Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Entertainment, Inc. For more information call + 1.317.803.4300 or visit www.aprimo.com. Aprimo is a registered trademark of Aprimo, Incorporated. 1 Gartner, Inc., "Top 10 Marketing Processes for 2008 to 2013" by Kimberly Collins, October 23, 2007 |
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