April 16, 1996: Many gay-themed catalogs fold.
Lesbian and gay businesses have enjoyed mail-order success since as far back as the '50s. But as an Advocate article about gay-marketed catalogs attested at·test v. at·test·ed, at·test·ing, at·tests
v.tr. 1. To affirm to be correct, true, or genuine: The date of the painting was attested by the appraiser.
2. , many others have failed. "Given the much-bruited power of the gay market, catalogs targeting gays and lesbians would seem to be a natural for success," reporter John Gallagher John Gallagher may be: - John Gallagher (geologist) (born 1916)
- John Gallagher (cartoonist)
- John Gallagher (rugby player) (born 1964)
- John Gallagher (hockey)
- John Gallagher (golfer)
- John Gallagher (artist)
- John Gallagher (Dying Fetus)
wrote. "Yet the market has turned out to be less ripe for the picking than people may have imagined." Gallagher noted that while some catalogs--most notably, those specializing in books and videos--had succeeded, "the field of gay catalogs is littered with the bodies of past enterprises, many of them launched at the beginning of the decade. Just for Us, Pride Catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. , Christopher to Castro, Made in Gay America, and Don't Panic - For the Wikipedia guideline, see Wikipedia:Don't panic
Don't panic may refer to: - "Don't Panic" (Hitchhiker's Guide to the Galaxy), a catchphrase from Douglas Adams'
! all appeared in mailboxes only to vanish within a few years."
Gallagher explained that the catalog business in general has a very high failure rate. Gay catalogs struggled when they tried to expand their business beyond urban areas and when some printers refused to print gay-related materials. "A lot of the hype around the gay market needs to be rethought," said Sara Powell Sara Powell is a Jamaican-British actress who appeared in the BBC drama The Family Man. She has also appeared in Judge John Deed, Doctors, Silent Witness and the BBC's 1998 version of Vanity Fair. , co-owner of the catalog Company Q. "It's a very narrow niche."
COPYRIGHT 2000 Liberation Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
|
Reader Opinion