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Apricorn Launches Exchange and Clearance Center Powered by NexTag; Customers Can Now Negotiate Better Deals for Both New and Clearance Products Online.


Business Editors

SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif.--(BUSINESS WIRE)--July 5, 2000

NexTag, (www.NexTag.com), the premier online Exchange network, today announced that it has formed a partnership to power a Manufacturer Store and Clearance Center for Apricorn, a leading manufacturer of portable memory upgrade and storage expansion products for companies, including Dell (Nasdaq:DELL), Compaq (NYSE NYSE

See: New York Stock Exchange
:CPQ CPQ Compaq
CPQ Conseil du Patronat du Québec (Canada)
CPQ Configure-Price-Quote
CPQ Conseil de Presse du Québec (Québec Press Council, Canada)
CPQ Companion Parrot Quarterly
), and Hewlett-Packard (NYSE:HWP HWP Height (and) Weight Proportionate
HWP Half-Wave Plate
HWP Highway Patrol
HWP Height Weight Proportional
HWP Hewlett-Packard Corporation (stock symbol)
HWP Hydrolyzed Whey Peptides
).

NexTag has built a network of exchanges based on a Nasdaq-like model in which all products and services are openly viewed and traded based on current market conditions. Buyers and sellers can change their prices in real time based on supply and demand in order to close deals. Unlike auctions, the NexTag Exchange enables buyers and sellers to make great deals quickly for more than 2.5 million new and used products and services in more than 30 categories.

Both the Apricorn Store and the Clearance Center are located on the company's website at http://www.apricorn.com. The Apricorn Store allows visitors to the company's website to quickly find online resellers of Apricorn's products and then negotiate the price they are willing to pay. This allows them to increase conversion by making it very easy for customers researching their products to buy -- and since visitors are directed to Apricorn's retail partners to purchase, the company supports the reseller channel while increasing sales at the same time.

The benefits of an online clearance center

Apricorn's Clearance Center provides an efficient outlet for the manufacturer to quickly move surplus, obsolete, refurbished or slow-moving products. NexTag provides a scalable solution that allows Apricorn to directly sell products that are no longer carried by resellers. The Exchange allows Apricorn to gather important information regarding the purchasing habits of their customers such as how often they buy, what they buy, how much they are willing to pay, etc. As a result, the company can instantly make price adjustments according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the information provided to them by NexTag.

"We looked at a number of options for maximizing the performance of our website and found NexTag's Exchange solution to be the obvious winner. NexTag allows us to increase the sales of our products through our retail partners and to quickly move products that the retailers are no longer promoting at the same time. The added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 of the data we gain about our customers with NexTag's model is invaluable to us," said Paul Brown For the politician, see Paul Brown (Georgia politician).

Paul Eugene Brown (September 7, 1908 - August 5, 1991) was a coach in American football and a major figure in the development of the National Football League.
, Apricorn's president.

"We're excited to work with a market leader such as Apricorn to help them turn visitors to their website into buyers," said Mark Bradley
For the U.S. Air Force general, see Mark Edward Bradley
Mark Bradley (born January 29 1982 in Pine Bluff, Arkansas) is an American football wide receiver for the National Football League's Chicago Bears.
, vice president of sales for NexTag.com. "Whether it's new, refurbished or obsolete products, sold through the retail channel or direct from the manufacturer, NexTag's Exchange technology can be quickly customized to meet the needs of both manufactures and their customers in order to increase sales throughout the channel."

In addition to single-seller stores and clearance centers, manufacturers and retailers can list their products for sale throughout the NexTag Exchange Network. Manufactures and retailers can turn to NexTag for Volume Pricing Centers that allow valuable business customers the opportunity to negotiate better prices for large purchases online. NexTag also provides businesses with customized real-time B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 Exchanges.

About NexTag, Inc.

Based in San Mateo, NexTag is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 with the mission to create a network of exchanges to trade products and services. With its patent-pending technology, NexTag enables buyers and sellers to obtain great deals on millions of new and used products. Founded in 1998, NexTag is funded by Morgenthaler Ventures. To use the NexTag Exchange and find additional information about the company, visit www.NexTag.com.

About Apricorn

Apricorn Inc., headquartered in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , is a privately-held company that was started nearly 15 years ago by entrepreneur and inventor Paul Brown, who envisioned better and easier ways for people to take advantage of their computers with innovative adapters and accessories. Under his leadership, Apricorn has brought to market more than 500 memory and storage expansion products. Apricorn has established itself as a provider of portable computing add-ons and memory modules for notebook computers and is expanding with its IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  licensed product line.

For additional information, contact Apricorn at 800/458-5448, or 858/513-2000, or visit the company on the World Wide Web at www.apricorn.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jul 5, 2000
Words:713
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