Apresta Introduces Mobile Enterprise Solution for Financial Services; Unique Solution Rapidly Converts Existing Business Processes for Mobile Financial Professionals without the Need for Applets or Tools.

DETROIT -- Apresta (www.apresta.com), the leader in bringing business processes to wireless devices, announced the launch of Apresta for Financial Services at the Gartner Wireless & Mobile Summit being held here this week. Market leaders in investment services and banking, including ING Investment Management (IIM) (www.inginvestment.com) and TCW (www.tcw.com) have already standardized on Apresta to deliver back end data to field personnel armed with mobile devices and smart phones. Using Apresta, companies are quickly and easily extending their successful business practices to their mobile operations rather than implementing multiple applets or spending significant IT dollars on complex tools.

Mobile usage had been primarily limited to email, because complex daily business practices involve multiple steps such as constant interaction with customers and internal sources, and access to information from disparate systems. Mobile "applets" often fail because they force users to adopt new and generic processes that only address a few segments of the business practice. Mobile tools involve high costs and several months to implement and require constant IT involvement to maintain and handle new needs.

Apresta solves those issues through a unique approach to mobile data delivery. "The iPod and iTunes redefined the music industry by giving people just the songs they wanted and the ability to organize music in the way they want," stated Rich Koch, Vice President of Marketing at Apresta. "Apresta takes that same approach in mobile business market -- enabling companies to give their field sales and service personnel the information they want -- using the business practices they are accustomed to without worrying about multiple applications or complex tools."

"By using Apresta's robust solution, we truly have built a mobile workforce," said Zafar Mir, Assistant VP at ING. "Apresta gives our sales team access to vital data in real-time, such as industry reports, accounts, and forecasting -- information they need when they are on the road. Apresta is easy to use and fast to deploy. In fact, we had Apresta up in running in less than a day."

Apresta addresses the complex daily business practices of financial institutions with a robust solution that maps to their organization's existing procedures while providing seamless access to data and processes from any systems via handheld devices. The Apresta's solution consists of Apresta Studio and Apresta Server. Apresta Studio connects to any back end database such as CRM, Trading Systems, Portfolio Accounting Database, Money Market Directory, and Nelson's MarketPlace. Taking data and business tasks from these systems, Apresta Studio enables financial companies to easily and quickly organize data fields and map existing processes including data flow, access security, business rules, and more without programming -- and then publish out to mobile devices via the Apresta Server.

"In a retail financial sales environment, we are dealing with a high volume of new accounts on a daily basis," said Lance Hoffman, vice president of IT for TCW. "Prior to Apresta it took us a month to compile this data and offer effective sales metrics. With Apresta, this critical data is available in real-time."

About Apresta

Apresta(TM), the world leader in mobilizing business processes, creates advanced mobile solutions that deliver real-time, relevant information at the point of need. Apresta's end-to-end solution provides secure access to enterprise systems including ERP, CRM, SCM, financial systems, legacy and more, from handheld devices. Apresta uniquely organizes back-end data into powerful new mobile enterprise workflows, resulting in increased productivity and competitive advantage. Apresta is a division of Saratoga Systems, a global supplier of enterprise CRM software. Apresta is on the web at www.apresta.com.